Love Fitness. Building social presence to reflect her coaching services
How we rebuilt Kerry’s website and ran her organic social media, turning 16 years of personal training experience into a professional digital presence that builds trust before a client ever picks up the phone.
The client
Who is Love Fitness?
Kerry Jay Norris is a mobile personal trainer based in Wallington, Surrey, with over 16 years of experience helping women feel stronger, healthier and more confident. After 12 years in recruitment and HR, Kerry retrained as a personal trainer and built a specialism in pre and postnatal clients; bringing all the equipment to her clients’ homes across Sutton, Bromley and Croydon.
The training was never the problem. Kerry’s expertise, qualifications and client relationships were already strong. What she needed was a digital presence that reflected that; somewhere a new client could land, understand who she is and what she offers within seconds, and feel confident enough to book.
The challenge
Sixteen years of expertise, hidden behind a site that didn't do it justice.
As a mobile PT, Kerry’s website and social media are effectively her shop window; most new clients will look her up online before ever speaking to her. Her existing setup wasn’t giving visitors that clear, credible first impression. There was no obvious answer to who she is, what she specialises in, or why someone should trust her with their fitness journey at home.
For a business built entirely on trust and word of mouth, that gap mattered. We needed to turn her digital footprint into something that did the selling for her, before a single message was sent.
What we did
A website rebuild and organic social, built around credibility first.
We rebuilt Kerry’s website from the ground up and took over her organic social media, with one goal; give every visitor a clear, professional understanding of who Kerry is and what she offers, so the site could do the work of converting a colder, newer audience into enquiries.
Built and reviewed on a temporary domain
We built the new site on a temporary domain first, so Kerry could review every page and request changes before anything went live. We refined it with her feedback until she was genuinely thrilled with the result.
Credibility-first structure
Kerry's story, qualifications and specialisms were brought to the front of the site, so a new visitor understands her experience and trustworthiness immediately; not buried three pages deep.
Custom-coded on Wix
We work across Squarespace, WordPress and most other major CMS platforms, but Kerry wanted to stay on Wix. We used custom code throughout to get the UX, page speed and conversion structure of a more sophisticated CMS, without forcing her to move platforms.
Organic social management
We took over Kerry's organic social content, giving her digital touchpoints a consistent, professional face that matched the new site rather than feeling disconnected from it.
Her expertise
A trust-built brand needs the credentials to back it up.
Part of giving Kerry’s site authority was simply surfacing the qualifications and specialisms she already had. Sixteen years of experience and a long list of certifications, now visible to anyone landing on the site for the first time.
Pre and Postnatal Exercise
Specialist programmes for expectant and new mothers, focused on safe movement and recovery.
MAT Pilates Instructor
Guided sessions building core strength, flexibility and posture for all levels.
Advanced Hatton Boxing Instructor
High-energy boxing programming combining technique, conditioning and motivation.
Certified Nutrition Coach
Level 4. Science-backed nutrition coaching alongside training plans.
Exercise Referral Coach
Level 3. Safe, personalised exercise plans for clients referred by healthcare professionals.
Experienced Personal Trainer
Level 3. Sixteen years of structured, long-term client training and accountability.
Working together
Genuinely one of the easiest clients to work with.
Beyond the work itself, Kerry was a pleasure to collaborate with from start to finish; quick to respond, open to ideas, and happy to give honest feedback when something needed tweaking. That made the temporary domain review process smooth, and meant we could move quickly to a site she was proud to put her name to.
“I found them professional and supportive, as I needed help upgrading my website and help with social media content. Nick wasn’t sales-y or pushy and kept me updated through the process. I’d certainly use them again in the future. I’m very happy with the way my website looks now. Thank you.”
Need a website and social presence that matches your expertise?
Whether you’re on Wix, Squarespace, WordPress or anything else, we’ll build around the platform you want to use; without compromising on the experience your clients get.