{"id":1563,"date":"2026-09-18T17:15:14","date_gmt":"2026-09-18T17:15:14","guid":{"rendered":"https:\/\/leadpulseads.com\/?page_id=1563"},"modified":"2026-09-22T19:10:31","modified_gmt":"2026-09-22T19:10:31","slug":"op24-case-study","status":"publish","type":"page","link":"https:\/\/leadpulseads.com\/fr\/op24-case-study\/","title":{"rendered":"OP24 Case study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1563\" class=\"elementor elementor-1563\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96ac5e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96ac5e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f67111\" data-id=\"3f67111\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-959993c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"959993c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dfec234\" data-id=\"dfec234\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28fcf86 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"28fcf86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-28fcf86{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554526d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-elementskit-heading\" data-id=\"554526d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">OP24.\n<span>167 leads. One 6-Week Kickstart Package.\n<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea3f0ab elementor-widget elementor-widget-text-editor\" data-id=\"ea3f0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow we helped OP24 sell a premium, capped-at-6 small-group Kickstart Package with no free trial and no discount to lean on, turning clear positioning into a packed room and a 5-month renewal.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7a5cd elementor-widget elementor-widget-html\" data-id=\"8f7a5cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:ital,wght@0,400;0,500;0,700;1,400&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-meta-wrap *,\n.bu-meta-wrap *::before,\n.bu-meta-wrap *::after {\n  box-sizing: border-box;\n  margin: 0;\n  padding: 0;\n}\n\n.bu-meta-wrap {\n  --white:      #ffffff;\n  --border:     #e2e8f0;\n  --text:       #0a0d1a;\n  --text-muted: #7a8699;\n}\n\n.bu-meta-wrap {\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-hero-meta {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 28px;\n  padding-top: 28px;\n  \n}\n\n.bu-hm-item {\n  display: flex;\n  flex-direction: column;\n  gap: 3px;\n}\n\n.bu-hm-label {\n  font-size: 10px;\n  font-weight: 700;\n  letter-spacing: 0.09em;\n  text-transform: uppercase;\n  color: var(--text-muted);\n  font-family: 'DM Sans', sans-serif;\n}\n\n.bu-hm-val {\n  font-family: 'Inter', sans-serif;\n  font-size: 13px;\n  font-weight: 600;\n  color: var(--text);\n}\n\n\/* Tablet *\/\n@media (max-width: 768px) {\n  .bu-hero-meta {\n    gap: 20px;\n  }\n  .bu-hm-label {\n    font-size: 9px;\n  }\n  .bu-hm-val {\n    font-size: 12px;\n  }\n}\n\n\/* Mobile *\/\n@media (max-width: 480px) {\n  .bu-hero-meta {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 16px 20px;\n    padding-top: 20px;\n  }\n  .bu-hm-label {\n    font-size: 9px;\n  }\n  .bu-hm-val {\n    font-size: 12px;\n  }\n}\n<\/style>\n\n<div class=\"bu-meta-wrap\">\n  <div class=\"bu-hero-meta\">\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Client<\/span>\n      <span class=\"bu-hm-val\">OP24\n\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Locations<\/span>\n      <span class=\"bu-hm-val\">Hereford\n\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Campaigns<\/span>\n      <span class=\"bu-hm-val\">1 Aug 2026, ongoing\n\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Channel<\/span>\n      <span class=\"bu-hm-val\">Meta paid social\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Offer\n\n<\/span>\n      <span class=\"bu-hm-val\">6-Week Kickstart Package\n\n\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91ea3f0\" data-id=\"91ea3f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0541dea elementor-widget elementor-widget-image\" data-id=\"0541dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1183\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-21-at-17.53.58.jpeg\" class=\"attachment-full size-full wp-image-1594\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-21-at-17.53.58.jpeg 1600w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-21-at-17.53.58-300x222.jpeg 300w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-21-at-17.53.58-1024x757.jpeg 1024w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-21-at-17.53.58-768x568.jpeg 768w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-21-at-17.53.58-1536x1136.jpeg 1536w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-21-at-17.53.58-16x12.jpeg 16w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88dea83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88dea83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-239e82b\" data-id=\"239e82b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-942aa60 elementor-widget elementor-widget-heading\" data-id=\"942aa60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The client\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0969c elementor-widget elementor-widget-heading\" data-id=\"4c0969c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are OP24?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b811754 elementor-widget elementor-widget-text-editor\" data-id=\"b811754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OP24 is a small-group personal training gym in Hereford, run in groups capped at just 6 people. The front-end offer is a 6-week Kickstart Package, designed to convert into an ongoing monthly membership once someone&#8217;s had a taste of the coaching and the community.<\/p><p>Their target member is over 40: people who are intimidated by the typical big-box gym floor, unsure what training will actually get them results, and dealing with the aches and slowdown that come with ageing. What they want is simple, to look and feel better, have more energy, and keep up with the kids or grandkids.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8133f elementor-widget elementor-widget-text-editor\" data-id=\"8c8133f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cNo free trial. No discount. Just presenting the value.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfc35b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfc35b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456ad45\" data-id=\"456ad45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17ba4a7 elementor-widget elementor-widget-heading\" data-id=\"17ba4a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8178166 elementor-widget elementor-widget-heading\" data-id=\"8178166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No lead magnet to lean on.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-319064f elementor-widget elementor-widget-text-editor\" data-id=\"319064f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most gym campaigns are built around a hook, a free class, a discounted trial, something to lower the barrier to that first booking. OP24 didn&#8217;t have one of those to offer, and didn&#8217;t want one. The Kickstart Package is a premium, coached programme, and discounting it upfront would have undercut the exact positioning that makes it work.<\/p><p>That left the campaign with a harder job: convince an over-40s audience in Hereford, most of whom had never heard of OP24, that a paid 6-week programme was worth booking, on the strength of the offer alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8bc679 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e8bc679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Intimidated by the typical big-box gym environment<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Unsure what training actually gets them results<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Dealing with the aches and slowdown that come with ageing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-750b77a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"750b77a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfd9275\" data-id=\"dfd9275\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-555701d elementor-widget elementor-widget-heading\" data-id=\"555701d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The strategy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b75f7 elementor-widget elementor-widget-heading\" data-id=\"a1b75f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sell the room, not a discount.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f46de9 elementor-widget elementor-widget-text-editor\" data-id=\"1f46de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creative stayed calm and specific: real footage from the OP24 floor, real coaches, real members, rather than stock transformation shots or urgency hooks. The targeting focused on over-40s in and around Hereford, with messaging built around the pain points that audience actually feels, not generic fitness aspiration.<\/p><p>Every lead that comes in is passed straight into the CRM, so nobody who shows interest in month 1 is left behind if they don&#8217;t convert immediately. That matters here more than most campaigns, because a 6-week paid programme has a longer decision window than a free trial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42f889b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42f889b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32b6166\" data-id=\"32b6166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f1959c elementor-widget elementor-widget-video\" data-id=\"8f1959c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/Owner-led-intro.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd160e elementor-widget elementor-widget-elementskit-heading\" data-id=\"8dd160e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Owner-led hook &amp; b-roll\n<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e58c10\" data-id=\"1e58c10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-018db06 elementor-widget elementor-widget-video\" data-id=\"018db06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/Client-testimonial.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ec631 elementor-widget elementor-widget-elementskit-heading\" data-id=\"60ec631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Client testimonials &amp; b-roll\n<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cf332a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cf332a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b8a992\" data-id=\"7b8a992\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3b45ef elementor-widget elementor-widget-heading\" data-id=\"f3b45ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The kickstart package\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8429b3 elementor-widget elementor-widget-heading\" data-id=\"e8429b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Capped at 6. Built for people starting again.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6672faa elementor-widget elementor-widget-text-editor\" data-id=\"6672faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWith no free class or discount code to fall back on, the campaign had to sell the room itself, small groups, real coaching, and a programme built specifically for an audience that&#8217;s tried other gyms and hasn&#8217;t found the right fit.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-92bc549 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92bc549\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9f4840c\" data-id=\"9f4840c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d0eb3c elementor-widget elementor-widget-heading\" data-id=\"3d0eb3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bada65b elementor-widget elementor-widget-heading\" data-id=\"bada65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Max per group\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-203c9d4 elementor-widget elementor-widget-heading\" data-id=\"203c9d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Small-group coaching, not a class\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-06993f1\" data-id=\"06993f1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8163aef elementor-widget elementor-widget-heading\" data-id=\"8163aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 weeks\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-037b2b9 elementor-widget elementor-widget-heading\" data-id=\"037b2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kickstart Package\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5233a elementor-widget elementor-widget-heading\" data-id=\"fe5233a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No discount, no free trial\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-290ee39\" data-id=\"290ee39\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01c90a2 elementor-widget elementor-widget-heading\" data-id=\"01c90a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">40+\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d6b3a elementor-widget elementor-widget-heading\" data-id=\"12d6b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Target audience\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e205b0e elementor-widget elementor-widget-heading\" data-id=\"e205b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Over-40s in Hereford\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bdf813e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdf813e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-71e1ba4\" data-id=\"71e1ba4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a04a6f4 elementor-widget elementor-widget-heading\" data-id=\"a04a6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">167\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87cc543 elementor-widget elementor-widget-heading\" data-id=\"87cc543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Total leads\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35da047 elementor-widget elementor-widget-heading\" data-id=\"35da047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Across 7 weeks and counting\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a40631\" data-id=\"4a40631\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f5a57 elementor-widget elementor-widget-heading\" data-id=\"58f5a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a35.82\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c35571a elementor-widget elementor-widget-heading\" data-id=\"c35571a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost per lead\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3298a6d elementor-widget elementor-widget-heading\" data-id=\"3298a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No discount required\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36195af\" data-id=\"36195af\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9852971 elementor-widget elementor-widget-heading\" data-id=\"9852971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15+\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e434abd elementor-widget elementor-widget-heading\" data-id=\"e434abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign-ups to date\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c283fc9 elementor-widget elementor-widget-heading\" data-id=\"c283fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Converted onto the Kickstart Package\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2912e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2912e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-825bfd8\" data-id=\"825bfd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-94a589a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94a589a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-770f29d\" data-id=\"770f29d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff89fef elementor-widget elementor-widget-image\" data-id=\"ff89fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/q3gq-scaled.jpeg\" class=\"attachment-full size-full wp-image-1580\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/q3gq-scaled.jpeg 2560w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/q3gq-300x225.jpeg 300w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/q3gq-1024x768.jpeg 1024w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/q3gq-768x576.jpeg 768w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/q3gq-1536x1152.jpeg 1536w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/q3gq-2048x1536.jpeg 2048w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/q3gq-16x12.jpeg 16w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5038cfc\" data-id=\"5038cfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4413404 elementor-widget elementor-widget-image\" data-id=\"4413404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/erbwrb-scaled.jpeg\" class=\"attachment-full size-full wp-image-1581\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/erbwrb-scaled.jpeg 1920w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/erbwrb-225x300.jpeg 225w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/erbwrb-768x1024.jpeg 768w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/erbwrb-1152x1536.jpeg 1152w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/erbwrb-1536x2048.jpeg 1536w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/09\/erbwrb-9x12.jpeg 9w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fec9117 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fec9117\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5835c78\" data-id=\"5835c78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d9f8d7 elementor-widget elementor-widget-heading\" data-id=\"8d9f8d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign performance\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f224dbc elementor-widget elementor-widget-heading\" data-id=\"f224dbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One campaign. 167 leads. Optimising ad set by ad set.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf12454 elementor-widget elementor-widget-text-editor\" data-id=\"bf12454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We&#8217;ve been running one continuous Meta paid social campaign for OP24&#8217;s Kickstart Package since launch, tightening targeting and creative as the data comes in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63de2d8 elementor-widget elementor-widget-html\" data-id=\"63de2d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- OP24 Campaign Card | Paste into an Elementor \"HTML\" widget -->\n<style>\n  .op24-cc, .op24-cc * { box-sizing:border-box; margin:0; padding:0; }\n  .op24-cc {\n    --op24-blue:#1c46a7;\n    --op24-ink:#0b0c19;\n    --op24-label:#7d8798;\n    --op24-card-bg:#f6f8ff;\n    --op24-border:#e6e8ec;\n    font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif;\n    line-height:1.5;\n    -webkit-font-smoothing:antialiased;\n    background:var(--op24-card-bg);\n    border-top:4px solid var(--op24-blue);\n    border-radius:0 0 14px 14px;\n    padding:32px;\n    max-width:640px;\n    width:100%;\n    text-align:left;\n  }\n  .op24-cc .op24-cc-meta { font-size:12px; font-weight:700; letter-spacing:0.8px; color:var(--op24-blue); margin:0 0 8px; line-height:1.5; }\n  .op24-cc .op24-cc-title { font-size:20px; font-weight:700; color:var(--op24-ink); margin:0 0 4px; line-height:1.5; }\n  .op24-cc .op24-cc-date { font-size:14px; color:var(--op24-label); margin:0 0 22px; line-height:1.5; }\n  .op24-cc .op24-cc-highlights { display:flex; gap:16px; margin:0 0 22px; }\n  .op24-cc .op24-cc-box { background:#ffffff; border:1px solid var(--op24-border); border-radius:10px; padding:18px 22px; flex:1; min-width:0; }\n  .op24-cc .op24-cc-box-val { font-size:28px; font-weight:700; color:var(--op24-blue); letter-spacing:-0.5px; margin:0 0 4px; line-height:1.5; }\n  .op24-cc .op24-cc-box-label { font-size:14px; color:#5b6272; line-height:1.5; }\n  .op24-cc .op24-cc-rows { display:flex; flex-direction:column; gap:12px; }\n  .op24-cc .op24-cc-row { display:flex; justify-content:space-between; gap:16px; font-size:15px; color:#5b6272; padding-bottom:12px; border-bottom:1px solid rgba(0,0,0,0.06); line-height:1.5; }\n  .op24-cc .op24-cc-row:last-child { border-bottom:none; padding-bottom:0; }\n  .op24-cc .op24-cc-row span { font-size:15px; color:#5b6272; }\n  .op24-cc .op24-cc-row strong { color:#1a1c22; font-weight:700; font-size:15px; text-align:right; white-space:nowrap; }\n  .op24-cc .op24-cc-row strong.op24-accent { color:var(--op24-blue); }\n\n  \/* Mobile *\/\n  @media (max-width:760px) {\n    .op24-cc { padding:24px 20px; }\n  }\n  @media (max-width:480px) {\n    .op24-cc { padding:22px 16px; }\n    .op24-cc .op24-cc-highlights { gap:12px; }\n    .op24-cc .op24-cc-box { padding:16px 14px; }\n    .op24-cc .op24-cc-row { gap:12px; }\n  }\n  @media (max-width:340px) {\n    .op24-cc .op24-cc-highlights { flex-direction:column; }\n  }\n<\/style>\n\n<div class=\"op24-cc\">\n  <div class=\"op24-cc-head\">\n    <div class=\"op24-cc-meta\">OP24 KICKSTART \u00b7 1 AUG 2026, ONGOING<\/div>\n    <div class=\"op24-cc-title\">Lead Generation Campaign<\/div>\n    <div class=\"op24-cc-date\">7 weeks in<\/div>\n  <\/div>\n\n  <div class=\"op24-cc-highlights\">\n    <div class=\"op24-cc-box\">\n      <div class=\"op24-cc-box-val\">167<\/div>\n      <div class=\"op24-cc-box-label\">Leads generated<\/div>\n    <\/div>\n    <div class=\"op24-cc-box\">\n      <div class=\"op24-cc-box-val\">\u00a35.82<\/div>\n      <div class=\"op24-cc-box-label\">Cost per lead<\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"op24-cc-rows\">\n    <div class=\"op24-cc-row\"><span>Amount spent<\/span><strong>\u00a3972.18<\/strong><\/div>\n    <div class=\"op24-cc-row\"><span>Impressions<\/span><strong>146,409<\/strong><\/div>\n    <div class=\"op24-cc-row\"><span>Reach<\/span><strong>35,576<\/strong><\/div>\n    <div class=\"op24-cc-row\"><span>Frequency<\/span><strong>4.12<\/strong><\/div>\n    <div class=\"op24-cc-row\"><span>CPM (cost per 1,000 impr.)<\/span><strong>\u00a36.64<\/strong><\/div>\n    <div class=\"op24-cc-row\"><span>Cost per click<\/span><strong>\u00a30.54<\/strong><\/div>\n    <div class=\"op24-cc-row\"><span>Link CTR<\/span><strong class=\"op24-accent\">1.23%<\/strong><\/div>\n    <div class=\"op24-cc-row\"><span>Hook rate<\/span><strong class=\"op24-accent\">23.08%<\/strong><\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3726ed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3726ed7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-944e209\" data-id=\"944e209\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9488ad1 elementor-view-stacked elementor-shape-rounded elementor-position-inline-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9488ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-line-chart1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t15+ sign-ups converted to date.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEvery other lead stays warm in the CRM, nurtured toward a sign-up in the months ahead as fresh leads keep coming in every week. That early return was enough for OP24 to commit to another 5 months of campaigns.\n\n\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f235800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f235800\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-011a47b\" data-id=\"011a47b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-089a916 elementor-widget elementor-widget-heading\" data-id=\"089a916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimising ad set by ad set\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a83ff6 elementor-widget elementor-widget-text-editor\" data-id=\"2a83ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rather than leave one ad set running untouched, we&#8217;ve iterated four times since the campaign launched on 1 August, pausing what underperforms and pushing budget toward what&#8217;s working.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5516142 elementor-widget elementor-widget-html\" data-id=\"5516142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- OP24 Ad Set Table | Paste into an Elementor \"HTML\" widget -->\n<style>\n  .op24-as, .op24-as * { box-sizing:border-box; margin:0; padding:0; }\n  .op24-as {\n    --op24-blue:#1c46a7;\n    --op24-label:#7d8798;\n    --op24-card-bg:#f6f8ff;\n    --op24-border:#e6e8ec;\n    font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif;\n    line-height:1.5;\n    -webkit-font-smoothing:antialiased;\n    border:1px solid var(--op24-border);\n    border-radius:12px;\n    overflow:hidden;\n    max-width:760px;\n    width:100%;\n    background:#ffffff;\n    text-align:left;\n  }\n  .op24-as .op24-as-row {\n    display:grid;\n    grid-template-columns:1.4fr 1fr 0.8fr 1fr 0.8fr 1fr;\n    padding:14px 20px;\n    font-size:14px;\n    color:#37383e;\n    align-items:center;\n    border-bottom:1px solid var(--op24-border);\n    line-height:1.5;\n  }\n  .op24-as .op24-as-row:last-child { border-bottom:none; }\n  .op24-as .op24-as-row span { font-size:14px; }\n  .op24-as .op24-as-head { background:#fafbfd; font-size:12px; font-weight:700; letter-spacing:0.5px; text-transform:uppercase; color:var(--op24-label); }\n  .op24-as .op24-as-head span { font-size:12px; }\n  .op24-as .op24-as-active { background:var(--op24-card-bg); font-weight:700; }\n  .op24-as .op24-status-off { color:var(--op24-label); }\n  .op24-as .op24-status-on { color:var(--op24-blue); font-weight:700; }\n\n  \/* Tablet *\/\n  @media (max-width:760px) {\n    .op24-as .op24-as-row { padding:14px 16px; }\n  }\n\n  \/* Mobile: each ad set becomes a labelled block *\/\n  @media (max-width:600px) {\n    .op24-as .op24-as-head { display:none; }\n    .op24-as .op24-as-row { grid-template-columns:1fr 1fr; row-gap:6px; column-gap:16px; padding:16px; }\n    .op24-as .op24-as-row span:first-child { grid-column:1 \/ -1; font-size:15px; font-weight:700; margin-bottom:2px; }\n    .op24-as .op24-as-row span[data-label]::before {\n      content:attr(data-label);\n      display:block;\n      font-size:11px; font-weight:700; letter-spacing:0.5px; text-transform:uppercase;\n      color:var(--op24-label);\n      margin-bottom:1px;\n    }\n  }\n<\/style>\n\n<div class=\"op24-as\">\n  <div class=\"op24-as-row op24-as-head\">\n    <span>Ad set<\/span><span>Status<\/span><span>Leads<\/span><span>Cost\/lead<\/span><span>CTR<\/span><span>Hook rate<\/span>\n  <\/div>\n  <div class=\"op24-as-row\">\n    <span>Ad Set (1)<\/span><span class=\"op24-status-off\" data-label=\"Status\">Off<\/span><span data-label=\"Leads\">23<\/span><span data-label=\"Cost\/lead\">\u00a35.49<\/span><span data-label=\"CTR\">1.49%<\/span><span data-label=\"Hook rate\">25.88%<\/span>\n  <\/div>\n  <div class=\"op24-as-row\">\n    <span>Ad Set (2)<\/span><span class=\"op24-status-off\" data-label=\"Status\">Off<\/span><span data-label=\"Leads\">126<\/span><span data-label=\"Cost\/lead\">\u00a36.12<\/span><span data-label=\"CTR\">1.15%<\/span><span data-label=\"Hook rate\">22.17%<\/span>\n  <\/div>\n  <div class=\"op24-as-row\">\n    <span>Ad Set (3)<\/span><span class=\"op24-status-off\" data-label=\"Status\">Off<\/span><span data-label=\"Leads\">4<\/span><span data-label=\"Cost\/lead\">\u00a34.15<\/span><span data-label=\"CTR\">2.37%<\/span><span data-label=\"Hook rate\">34.90%<\/span>\n  <\/div>\n  <div class=\"op24-as-row op24-as-active\">\n    <span>Ad Set (4)<\/span><span class=\"op24-status-on\" data-label=\"Status\">Active<\/span><span data-label=\"Leads\">14<\/span><span data-label=\"Cost\/lead\">\u00a34.19<\/span><span data-label=\"CTR\">1.63%<\/span><span data-label=\"Hook rate\">27.42%<\/span>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e5b6f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e5b6f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d9f2ab1\" data-id=\"d9f2ab1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-398c05a elementor-view-stacked elementor-shape-rounded elementor-position-inline-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"398c05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAd Set 4: sharpening the 40+ targeting.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tFor the current live ad set, we adjusted the creative to call out the over-40s audience more directly, rather than relying on generic fitness messaging, and layered in value rules to weight delivery further toward that demographic. It's the lowest cost per lead of any ad set to date at \u00a34.19, with a hook rate of 27.42%.\n\n\n\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc94714 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc94714\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2ce7e3\" data-id=\"c2ce7e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7f80cd elementor-widget elementor-widget-heading\" data-id=\"d7f80cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The result\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b582d9 elementor-widget elementor-widget-heading\" data-id=\"6b582d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15+ sign-ups to date. 5 more months booked.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fecf67 elementor-widget elementor-widget-text-editor\" data-id=\"0fecf67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The OP24 team have now seen 15+ sign-ups for the 6-week Kickstart Package since launch. All the remaining leads continue to be nurtured inside the CRM as we look to convert them moving forward, with fresh leads still coming in every week.<\/p><p>That early proof was enough for OP24 to commit to another 5 months of campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea5f992 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea5f992\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6698607\" data-id=\"6698607\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4c671b elementor-widget elementor-widget-heading\" data-id=\"c4c671b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why this works\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb0af8 elementor-widget elementor-widget-heading\" data-id=\"9eb0af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positioning did the job a discount usually does.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee0201 elementor-widget elementor-widget-text-editor\" data-id=\"fee0201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There&#8217;s a common assumption that lead generation needs a low-cost hook to work, a free class, a voucher, something to remove the friction of that first decision. OP24&#8217;s Kickstart Package proves that&#8217;s not always true. When the audience, the pain points, and the creative are specific enough, a premium, capped-capacity offer can convert without discounting itself first.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc6f7a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9cc6f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No discount code needed to hit a \u00a35.82 cost per lead<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Small-group positioning turned a limitation (only 6 spots) into the selling point<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Every lead stays in the CRM, so month 1 isn't the only chance to convert<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a093c47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a093c47\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adfca85\" data-id=\"adfca85\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f2f4c1 elementor-widget elementor-widget-heading\" data-id=\"4f2f4c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Running a premium or capped-capacity service?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b9183 elementor-widget elementor-widget-text-editor\" data-id=\"d0b9183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re selling something that can&#8217;t lean on a free trial or a discount code, we can help you get the positioning right before the ad spend goes anywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97434c3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"97434c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadpulseads.com\/book-a-free-consultation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db83da3 elementor-widget elementor-widget-heading\" data-id=\"db83da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No commitment. No long-term contracts. Results within 72 hours of launch.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div class=\"customse\" style=\"opacity: 0; height: 0; overflow: hidden;\">\n                     <p>Website developed by <a href=\"https:\/\/www.giasulhassan.com\/get-started\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get Started today - get express delivery in 24 hours - Custom Website Design<\/a><\/p>\n                 <\/div>","protected":false},"excerpt":{"rendered":"<p>Small-Group Coaching. Hereford. OP24. 167 leads. One 6-Week Kickstart Package. How we helped OP24 sell a premium, capped-at-6 small-group Kickstart [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1563","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OP24 Case study - Lead Pulse Ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpulseads.com\/fr\/op24-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OP24 Case study - Lead Pulse Ads\" \/>\n<meta property=\"og:description\" content=\"Small-Group Coaching. Hereford. OP24. 167 leads. One 6-Week Kickstart Package. 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