{"id":1239,"date":"2026-06-26T11:05:06","date_gmt":"2026-06-26T11:05:06","guid":{"rendered":"https:\/\/leadpulseads.com\/?page_id=1239"},"modified":"2026-06-30T12:09:41","modified_gmt":"2026-06-30T12:09:41","slug":"maximum-fitness-case-study","status":"publish","type":"page","link":"https:\/\/leadpulseads.com\/fr\/maximum-fitness-case-study\/","title":{"rendered":"Maximum Fitness Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1239\" class=\"elementor elementor-1239\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8749a4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8749a4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96f235f\" data-id=\"96f235f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1e1ee9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1e1ee9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8341dc9\" data-id=\"8341dc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e55e21 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"9e55e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFitness Studios and Gyms. Newcastle.\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94cf190 elementor-widget elementor-widget-elementskit-heading\" data-id=\"94cf190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Maximum Fitness. <span><span>One membership. Three gyms. A community.<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465e7dd elementor-widget elementor-widget-text-editor\" data-id=\"465e7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How we promoted the Gold membership, giving access to Burnout Boxing, Maximum Fitness and the brand new Maximum Strength gym, through Meta paid social. 292 qualified leads at \u00a36.37 per lead across the full campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f7e87 elementor-widget elementor-widget-html\" data-id=\"e6f7e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:ital,wght@0,400;0,500;0,700;1,400&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-meta-wrap *,\n.bu-meta-wrap *::before,\n.bu-meta-wrap *::after {\n  box-sizing: border-box;\n  margin: 0;\n  padding: 0;\n}\n\n.bu-meta-wrap {\n  --white:      #ffffff;\n  --border:     #e2e8f0;\n  --text:       #0a0d1a;\n  --text-muted: #7a8699;\n}\n\n.bu-meta-wrap {\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-hero-meta {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 28px;\n  padding-top: 28px;\n  \n}\n\n.bu-hm-item {\n  display: flex;\n  flex-direction: column;\n  gap: 3px;\n}\n\n.bu-hm-label {\n  font-size: 10px;\n  font-weight: 700;\n  letter-spacing: 0.09em;\n  text-transform: uppercase;\n  color: var(--text-muted);\n  font-family: 'DM Sans', sans-serif;\n}\n\n.bu-hm-val {\n  font-family: 'Inter', sans-serif;\n  font-size: 13px;\n  font-weight: 600;\n  color: var(--text);\n}\n\n\/* Tablet *\/\n@media (max-width: 768px) {\n  .bu-hero-meta {\n    gap: 20px;\n  }\n  .bu-hm-label {\n    font-size: 9px;\n  }\n  .bu-hm-val {\n    font-size: 12px;\n  }\n}\n\n\/* Mobile *\/\n@media (max-width: 480px) {\n  .bu-hero-meta {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 16px 20px;\n    padding-top: 20px;\n  }\n  .bu-hm-label {\n    font-size: 9px;\n  }\n  .bu-hm-val {\n    font-size: 12px;\n  }\n}\n<\/style>\n\n<div class=\"bu-meta-wrap\">\n  <div class=\"bu-hero-meta\">\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Client<\/span>\n      <span class=\"bu-hm-val\">Maximum Fitness, Newcastle\n\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Campaign<\/span>\n      <span class=\"bu-hm-val\">Gold membership launch\n\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Channel<\/span>\n      <span class=\"bu-hm-val\">Meta paid social\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Membership promoted\n<\/span>\n      <span class=\"bu-hm-val\">Gold Package\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Membership price\n\n<\/span>\n      <span class=\"bu-hm-val\">From \u00a380\/month\n\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ca5f996\" data-id=\"ca5f996\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0567784 elementor-widget elementor-widget-image\" data-id=\"0567784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792.jpg\" class=\"attachment-full size-full wp-image-1283\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792.jpg 2048w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792-300x200.jpg 300w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792-1024x683.jpg 1024w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792-768x512.jpg 768w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792-1536x1025.jpg 1536w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3379e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3379e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d9cdfd\" data-id=\"6d9cdfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59ba6fa elementor-widget elementor-widget-heading\" data-id=\"59ba6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The client\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d104fbc elementor-widget elementor-widget-heading\" data-id=\"d104fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is Maximum Fitness?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcefe8f elementor-widget elementor-widget-text-editor\" data-id=\"dcefe8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maximum Fitness is a community-first fitness studio based in Newcastle, built for everyday people who want to train properly without the ego. No mirrors. No attitude. Just a shared mindset of getting the most out of every session.<\/p><p>The business runs three distinct services under one roof: Burnout Boxing, a high-energy boxing cardio class with a nightclub feel; Maximum Fitness, unlimited group training sessions; and Maximum Strength, a brand new semi-private gym kitted out exclusively with Watson equipment, making it the only facility of its kind in the North East. All three are included in the Gold membership.<\/p><p>Personal training is also available through a team of self-employed PTs operating out of the same space, and members can access the InBody machine for regular body composition scans and action plans. The culture is everything here: inclusive, community-led, and built on showing people just how capable they are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6ed575 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6ed575\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-afe296d\" data-id=\"afe296d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b876d96 elementor-widget elementor-widget-image\" data-id=\"b876d96\" data-element_type=\"widget\" data-e-type=\"widget\" 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{\n  font-size: 12px;\n  color: #7a8699;\n  margin-bottom: 20px;\n  display: block;\n}\n\n.hf-mem-details {\n  display: flex;\n  flex-direction: column;\n  gap: 0;\n}\n\n.hf-mem-row {\n  display: flex;\n  justify-content: space-between;\n  align-items: baseline;\n  font-size: 13px;\n  padding: 9px 0;\n  border-bottom: 1px solid #e2e8f0;\n}\n\n.hf-mem-row:last-child {\n  border-bottom: none;\n  padding-bottom: 0;\n}\n\n.hf-cr-label {\n  color: #7a8699;\n  font-size: 13px;\n}\n\n.hf-cr-val {\n  font-family: 'Inter', sans-serif;\n  font-weight: 600;\n  color: #0a0d1a;\n  font-size: 13px;\n  text-align: right;\n}\n\n.hf-cr-val.hf-blue {\n  color: #0047aa;\n}\n\n.hf-cr-val.hf-unlimited {\n  font-weight: 800;\n  color: #0047aa;\n}\n\n.hf-cr-val.hf-discount {\n  color: #0047aa;\n  font-weight: 700;\n}\n\n\/* Tablet *\/\n@media (max-width: 768px) {\n  .hf-mem-grid {\n    grid-template-columns: 1fr 1fr;\n    gap: 12px;\n  }\n  .hf-mem-card {\n    padding: 22px 18px 18px;\n  }\n  .hf-mem-title {\n    font-size: 15px;\n  }\n}\n\n\/* Mobile *\/\n@media (max-width: 600px) {\n  .hf-mem-grid {\n    grid-template-columns: 1fr;\n    gap: 14px;\n  }\n  .hf-mem-card {\n    padding: 24px 20px 20px;\n  }\n  .hf-mem-title {\n    font-size: 16px;\n  }\n}\n<\/style>\n\n<div class=\"hf-mem-wrap\">\n  <div class=\"hf-mem-grid\">\n\n    <!-- Card 1: Gold Membership -->\n    <div class=\"hf-mem-card\">\n      <span class=\"hf-mem-tag\">Gold Membership<\/span>\n      <div class=\"hf-mem-title\">Everything included.<br>No compromises.<\/div>\n      <div class=\"hf-mem-details\">\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Burnout Boxing<\/span>\n          <span class=\"hf-cr-val hf-unlimited\">Unlimited<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Maximum Fitness sessions<\/span>\n          <span class=\"hf-cr-val hf-unlimited\">Unlimited<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Maximum Strength access<\/span>\n          <span class=\"hf-cr-val hf-unlimited\">Unlimited<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">InBody scans &amp; action plans<\/span>\n          <span class=\"hf-cr-val hf-unlimited\">Unlimited<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">MF45 &amp; MF60 challenges<\/span>\n          <span class=\"hf-cr-val hf-discount\">30% off<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Motionworks Physio<\/span>\n          <span class=\"hf-cr-val hf-discount\">10% off<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Card 2: Maximum Strength -->\n    <div class=\"hf-mem-card\">\n      <span class=\"hf-mem-tag\">Maximum Strength<\/span>\n      <div class=\"hf-mem-title\">The North East's only full Watson gym.<\/div>\n      <div class=\"hf-mem-details\">\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Equipment<\/span>\n          <span class=\"hf-cr-val\">Watson only<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Format<\/span>\n          <span class=\"hf-cr-val\">Semi-private, bookable slots<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Access<\/span>\n          <span class=\"hf-cr-val hf-blue\">Gold members exclusive<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Environment<\/span>\n          <span class=\"hf-cr-val\">Welcoming, zero pressure<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Session length<\/span>\n          <span class=\"hf-cr-val\">1 hour per booking<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34190bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34190bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd7d014\" data-id=\"bd7d014\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8451c4 elementor-widget elementor-widget-heading\" data-id=\"e8451c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ce4d4 elementor-widget elementor-widget-heading\" data-id=\"c8ce4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Launching a premium membership around a facility nobody had seen yet.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d518d elementor-widget elementor-widget-text-editor\" data-id=\"88d518d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maximum Strength was brand new. There was no existing waitlist, no word of mouth, and no organic trail to build on. The brief was to sell the Gold membership by leading with Maximum Strength as the standout reason to join: people needed to understand what made this different, and why access to all three services under one membership was worth it.<\/p><p>The added complexity was the audience. Maximum Fitness targets everyday people aged 25 to 45 across the \u00a325,000 to \u00a380,000 salary range; people who want to be as fit, strong and physically capable as possible, but may not have had access to this level of equipment before. The messaging had to feel accessible without underselling the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d2d3821 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2d3821\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25b9d44\" data-id=\"25b9d44\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87231c8 elementor-widget elementor-widget-heading\" data-id=\"87231c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we were up against\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37275f9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"37275f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No existing awareness of Maximum Strength as a product<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">New facility with no social proof or testimonials at launch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Competitive Newcastle fitness market<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Audience needed educating on the value of Watson equipment<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gold is a premium membership; price sensitivity was real<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c41896\" data-id=\"6c41896\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-186d9fc elementor-widget elementor-widget-heading\" data-id=\"186d9fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What success looked like\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899834a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"899834a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Qualified leads from people ready to commit to Gold<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Efficient cost per lead, keeping acquisition costs manageable<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Building the initial member base to create community momentum<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Positioning Maximum Strength as a unique North East offering<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Supporting the MF45 event pipeline in parallel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8920c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8920c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3302168\" data-id=\"3302168\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a897f23 elementor-widget elementor-widget-heading\" data-id=\"a897f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45e9aa elementor-widget elementor-widget-heading\" data-id=\"e45e9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">292 leads. \u00a36.37 each. A Gold membership community being built month by month.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a5fad elementor-widget elementor-widget-text-editor\" data-id=\"c7a5fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Gold membership campaign has run continuously across Meta paid social targeting the Newcastle area, with Maximum Strength as the lead hook. Across the full campaign it has generated 292 qualified leads at \u00a36.37 cost per lead. The most recent active ad set is performing even more efficiently, delivering 31 leads at \u00a34.42 per lead. A parallel campaign promoting the MF45 challenge runs alongside and continues on an ongoing basis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-783dab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"783dab9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-510a48b\" data-id=\"510a48b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-378221b elementor-widget elementor-widget-heading\" data-id=\"378221b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">292\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6db9c2 elementor-widget elementor-widget-heading\" data-id=\"b6db9c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Total leads generated\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c9e35 elementor-widget elementor-widget-heading\" data-id=\"31c9e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Full campaign to date\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ff5700e\" data-id=\"ff5700e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce090a0 elementor-widget elementor-widget-heading\" data-id=\"ce090a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a36.37\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2ef28 elementor-widget elementor-widget-heading\" data-id=\"0c2ef28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost per lead\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e9959 elementor-widget elementor-widget-heading\" data-id=\"89e9959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overall campaign average\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d84c3d2\" data-id=\"d84c3d2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3597c99 elementor-widget elementor-widget-heading\" data-id=\"3597c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a34.42\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8082f9c elementor-widget elementor-widget-heading\" data-id=\"8082f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CPL, latest ad set\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9189ac elementor-widget elementor-widget-heading\" data-id=\"e9189ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">31 leads; performance improving\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c00e02a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c00e02a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-17caf67\" data-id=\"17caf67\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad0ade7 elementor-widget elementor-widget-heading\" data-id=\"ad0ade7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13,847\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-949217f elementor-widget elementor-widget-heading\" data-id=\"949217f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impressions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d66acb elementor-widget elementor-widget-heading\" data-id=\"7d66acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest ad set; 7,905 unique reach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f12bcbf\" data-id=\"f12bcbf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-677d5c4 elementor-widget elementor-widget-heading\" data-id=\"677d5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.49%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7774c9 elementor-widget elementor-widget-heading\" data-id=\"a7774c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Link CTR\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6ff4e elementor-widget elementor-widget-heading\" data-id=\"0c6ff4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest active ad set\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9e79f65\" data-id=\"9e79f65\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-737216b elementor-widget elementor-widget-heading\" data-id=\"737216b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a39.89\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e08417 elementor-widget elementor-widget-heading\" data-id=\"8e08417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CPM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d4bec elementor-widget elementor-widget-heading\" data-id=\"b9d4bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost per 1,000 impressions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d1bee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d1bee4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c16f01d\" data-id=\"c16f01d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1303c33 elementor-view-stacked elementor-shape-rounded elementor-position-inline-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1303c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-line-chart1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tA single Gold member recoups around three leads worth of spend every month.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAt \u00a380 per month for a Gold membership and \u00a36.37 per lead overall, the economics are clear. A member retained for three months covers the acquisition cost of roughly 37 leads. The campaign keeps running because it keeps working; and the CPL is trending down as the creative improves.\n\n\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26beb16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26beb16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f746ddd\" data-id=\"f746ddd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-835044a elementor-widget elementor-widget-heading\" data-id=\"835044a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Both campaigns\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172a32f elementor-widget elementor-widget-heading\" data-id=\"172a32f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gold membership and MF45: two campaigns, one sustained pipeline.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39f4cf elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a39f4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Both campaigns active and ongoing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d837a elementor-widget elementor-widget-text-editor\" data-id=\"b3d837a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While the Gold membership launch was the primary focus, Maximum Fitness also ran a parallel campaign promoting the MF45 challenge; a 45-day transformation programme including unlimited boxing and strength sessions, group events, nutritional guidance and an accountability structure. Both campaigns have been active since early 2026 and continue to run on an ongoing basis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52a179 elementor-widget elementor-widget-html\" data-id=\"a52a179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:wght@400;500;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n.campaign-table-wrap {\n  --white:      #ffffff;\n  --bg-soft:    #f5f8ff;\n  --blue:       #0047aa;\n  --blue-light: #eef3ff;\n  --border:     #e2e8f0;\n  --border-b:   #c5d4f0;\n  --text:       #0a0d1a;\n  --text-mid:   #3d4a60;\n  --text-muted: #7a8699;\n  --r-md:       12px;\n\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.campaign-table-scroll{\n  width:100%;\n  overflow-x:auto;\n  -webkit-overflow-scrolling:touch;\n  border:1px solid var(--border);\n  border-radius:var(--r-md);\n}\n\n@media (max-width:600px){\n  .campaign-table-scroll{\n    background:\n      linear-gradient(to right,#fff 20%,transparent),\n      linear-gradient(to left,#eef3ff 0%,transparent 80%) right,\n      radial-gradient(ellipse at left,rgba(0,0,0,.08) 0%,transparent 70%) left,\n      radial-gradient(ellipse at right,rgba(0,71,170,.10) 0%,transparent 70%) right;\n    background-size:40px 100%,40px 100%,14px 100%,14px 100%;\n    background-repeat:no-repeat;\n    background-attachment:local,local,scroll,scroll;\n  }\n}\n\n.campaign-table{\n  width:100%;\n  min-width:700px; \/* Forces horizontal scroll on mobile *\/\n  border-collapse:collapse;\n}\n\n.campaign-table th{\n  background:var(--bg-soft);\n  font-family:'Inter',sans-serif;\n  font-size:11px;\n  font-weight:700;\n  letter-spacing:.08em;\n  text-transform:uppercase;\n  color:var(--text-muted);\n  padding:12px 18px;\n  text-align:left;\n  border-bottom:1px solid var(--border);\n  white-space:nowrap;\n}\n\n.campaign-table td{\n  padding:14px 18px;\n  font-size:14px;\n  color:var(--text-mid);\n  border-bottom:1px solid var(--border);\n  background:var(--white);\n  vertical-align:middle;\n  line-height:1.55;\n}\n\n.campaign-table tr:last-child td{\n  border-bottom:none;\n}\n\n.campaign-table tr:hover td{\n  background:var(--bg-soft);\n}\n\n.campaign-table td.mn{\n  font-family:'Inter',sans-serif;\n  font-weight:600;\n  color:var(--text);\n  min-width:190px;\n}\n\n.campaign-table td.mv{\n  font-family:'Inter',sans-serif;\n  font-weight:800;\n  color:var(--blue);\n  white-space:nowrap;\n}\n\n.campaign-table td.status{\n  white-space:nowrap;\n  font-weight:600;\n}\n\n.campaign-table td.focus{\n  min-width:220px;\n}\n<\/style>\n\n<div class=\"campaign-table-wrap\">\n  <div class=\"campaign-table-scroll\">\n    <table class=\"campaign-table\">\n      <thead>\n        <tr>\n          <th>Campaign<\/th>\n          <th>Focus<\/th>\n          <th>Status<\/th>\n          <th>Performance<\/th>\n        <\/tr>\n      <\/thead>\n\n      <tbody>\n        <tr>\n          <td class=\"mn\">Maximum Strength Opening<\/td>\n          <td class=\"focus\">Gold membership &amp; new gym launch<\/td>\n          <td class=\"status\">Active (Ongoing)<\/td>\n          <td class=\"mv\">31 Leads @ \u00a34.42<\/td>\n        <\/tr>\n\n        <tr>\n          <td class=\"mn\">MF45 \/ MF60 Challenges<\/td>\n          <td class=\"focus\">45-day transformation event<\/td>\n          <td class=\"status\">Paused<\/td>\n          <td class=\"mv\">Multiple ad sets running<\/td>\n        <\/tr>\n\n        <tr>\n          <td class=\"mn\">Burnout Boxing \/ MF Sessions<\/td>\n          <td class=\"focus\">Silver &amp; Bronze membership<\/td>\n          <td class=\"status\">Paused<\/td>\n          <td class=\"mv\">Sustained lead flow<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a9fae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a9fae8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c344383\" data-id=\"c344383\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbb8392 elementor-widget elementor-widget-heading\" data-id=\"fbb8392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ce0d2 elementor-widget elementor-widget-heading\" data-id=\"a7ce0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead with what makes it different. Make Gold feel like the obvious choice.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf98cc1 elementor-widget elementor-widget-text-editor\" data-id=\"bf98cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The strategy centred on selling the Gold membership by making Maximum Strength the standout reason to join. All three services are included in Gold; the creative made it clear that this was full access to something genuinely new in Newcastle. Here is how we approached it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14610c0 elementor-widget elementor-widget-html\" data-id=\"14610c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:wght@400;500;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-steps-wrap {\n  --white:      #ffffff;\n  --bg-soft:    #f5f8ff;\n  --blue:       #0047aa;\n  --blue-light: #eef3ff;\n  --border:     #e2e8f0;\n  --border-b:   #c5d4f0;\n  --text:       #0a0d1a;\n  --text-mid:   #3d4a60;\n  --text-muted: #7a8699;\n  --r-md:       12px;\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-steps {\n  border: 1px solid var(--border);\n  border-radius: var(--r-md);\n  overflow: hidden;\n}\n\n.bu-step {\n  display: flex;\n  align-items: flex-start;\n  gap: 18px;\n  padding: 20px 22px;\n  border-bottom: 1px solid var(--border);\n  background: var(--white);\n  transition: background 0.15s;\n}\n\n.bu-step:last-child {\n  border-bottom: none;\n}\n\n.bu-step:hover {\n  background: var(--bg-soft);\n}\n\n.bu-step-num {\n  flex-shrink: 0;\n  font-family: 'Inter', sans-serif;\n  font-size: 11px;\n  font-weight: 700;\n  color: var(--blue);\n  background: var(--blue-light);\n  border: 1px solid var(--border-b);\n  width: 26px;\n  height: 26px;\n  border-radius: 50%;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin-top: 2px;\n}\n\n.bu-step-body h4 {\n  font-family: 'Inter', sans-serif;\n  font-size: 14px;\n  font-weight: 600;\n  color: var(--text);\n  margin: 0 0 4px 0;\n}\n\n.bu-step-body p {\n  font-size: 13px;\n  color: var(--text-mid);\n  margin: 0;\n  line-height: 1.6;\n}\n\n\/* Mobile *\/\n@media (max-width: 480px) {\n  .bu-step {\n    padding: 16px 16px;\n    gap: 14px;\n  }\n  .bu-step-body h4 {\n    font-size: 13px;\n  }\n  .bu-step-body p {\n    font-size: 12.5px;\n  }\n}\n<\/style>\n\n<div class=\"bu-steps-wrap\">\n  <div class=\"bu-steps\">\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">1<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Gold membership as the product, Maximum Strength as the hook\n\n<\/h4>\n        <p>The campaign sold the Gold membership, which gives access to Burnout Boxing, Maximum Fitness sessions and Maximum Strength. We led with Maximum Strength because it was new, tangible and unique. The Watson equipment setup made for a clear, credible differentiator: the only facility of its kind in the North East, included in a single monthly membership.\n\n\n\n<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">2<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Watson equipment and the semi-private format as proof points\n\n<\/h4>\n        <p>The bookable slot format and the exclusive Watson kit were central to the creative. Gold members get a full hour in a properly equipped, semi-private space. We made this feel accessible rather than intimidating; world-class equipment, zero pressure, in a gym built for real people not gym regulars.\n\n\n\n<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">3<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Lead form over landing page: frictionless capture\n\n<\/h4>\n        <p>With a brand new offering and no existing web traffic to warm up, we used native Meta lead forms rather than driving cold traffic to a website. This removed friction, kept the lead flow inside the platform, and kept cost per lead down; resulting in the \u00a34.42 CPL achieved.\n\n<\/p>\n\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">4<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Community and culture woven through the messaging\n\n\n<\/h4>\n        <p>Maximum Fitness is not a mirrors-and-egos gym. The culture, inclusive, no-nonsense, community-first, was woven into the creative throughout. Targeting adults aged 25 to 45 who want to genuinely transform their fitness, the ads spoke to aspiration without alienating everyday people who may never have trained in a facility like this before.\n\n\n\n<\/p>\n\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">4<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Parallel MF45 campaign: two entry points into the same ecosystem\n\n<\/h4>\n        <p>The MF45 and MF60 challenge campaigns ran alongside, targeting both cold audiences and leads already in the pipeline. This created multiple routes into the Maximum Fitness brand, with the Gold membership as the natural long-term home after completing a challenge.\n\n\n\n<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb623fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb623fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b12be1b\" data-id=\"b12be1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfb3f20 elementor-widget elementor-widget-heading\" data-id=\"bfb3f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results in full\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe18f32 elementor-widget elementor-widget-heading\" data-id=\"fe18f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every metric, in context.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-220356d elementor-widget elementor-widget-html\" data-id=\"220356d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:wght@400;500;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-table-wrap {\n  --white:      #ffffff;\n  --bg-soft:    #f5f8ff;\n  --blue:       #0047aa;\n  --blue-light: #eef3ff;\n  --border:     #e2e8f0;\n  --border-b:   #c5d4f0;\n  --text:       #0a0d1a;\n  --text-mid:   #3d4a60;\n  --text-muted: #7a8699;\n  --r-md:       12px;\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-table-scroll {\n  width: 100%;\n  overflow-x: auto;\n  -webkit-overflow-scrolling: touch;\n  border: 1px solid var(--border);\n  border-radius: var(--r-md);\n}\n\n\/* Subtle scroll hint on mobile *\/\n@media (max-width: 600px) {\n  .bu-table-scroll {\n    background:\n      linear-gradient(to right, #fff 20%, transparent),\n      linear-gradient(to left, #eef3ff 0%, transparent 80%) right,\n      radial-gradient(ellipse at left, rgba(0,0,0,0.08) 0%, transparent 70%) left,\n      radial-gradient(ellipse at right, rgba(0,71,170,0.10) 0%, transparent 70%) right;\n    background-size: 40px 100%, 40px 100%, 14px 100%, 14px 100%;\n    background-repeat: no-repeat;\n    background-attachment: local, local, scroll, scroll;\n  }\n}\n\n.bu-rtable {\n  width: 100%;\n  min-width: 520px;\n  border-collapse: collapse;\n}\n\n.bu-rtable th {\n  background: var(--bg-soft);\n  font-family: 'Inter', sans-serif;\n  font-size: 11px;\n  font-weight: 700;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--text-muted);\n  padding: 12px 18px;\n  text-align: left;\n  border-bottom: 1px solid var(--border);\n  white-space: nowrap;\n}\n\n.bu-rtable td {\n  padding: 13px 18px;\n  font-size: 14px;\n  color: var(--text-mid);\n  border-bottom: 1px solid var(--border);\n  background: var(--white);\n  vertical-align: middle;\n  line-height: 1.5;\n}\n\n.bu-rtable tr:last-child td {\n  border-bottom: none;\n}\n\n.bu-rtable tr:hover td {\n  background: var(--bg-soft);\n}\n\n\/* Metric col *\/\n.bu-rtable td.bu-mn {\n  font-family: 'Inter', sans-serif;\n  font-weight: 500;\n  color: var(--text);\n  white-space: nowrap;\n}\n\n\/* Result col *\/\n.bu-rtable td.bu-mv {\n  font-family: 'Inter', sans-serif;\n  font-weight: 800;\n  color: var(--blue);\n  font-size: 15px;\n  white-space: nowrap;\n}\n\n\/* What it means col *\/\n.bu-rtable td.bu-desc {\n  min-width: 200px;\n}\n<\/style>\n\n<div class=\"bu-table-wrap\">\n  <div class=\"bu-table-scroll\">\n    <table class=\"bu-rtable\">\n      <thead>\n        <tr>\n          <th>Metric<\/th>\n          <th>Result<\/th>\n          <th>What it means<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td class=\"bu-mn\">Total leads generated<\/td>\n          <td class=\"bu-mv\">292<\/td>\n          <td class=\"bu-desc\">Qualified Gold membership enquiries across the full campaign<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Overall cost per lead<\/td>\n          <td class=\"bu-mv\">\u00a36.37<\/td>\n          <td class=\"bu-desc\">Campaign average; highly efficient for a premium all-access membership<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Latest ad set CPL<\/td>\n          <td class=\"bu-mv\">\u00a34.42<\/td>\n          <td class=\"bu-desc\">31 leads from the most recent active ad set; CPL trending down<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Impressions (latest ad set)<\/td>\n          <td class=\"bu-mv\">13,847<\/td>\n          <td class=\"bu-desc\">Relevant Newcastle-area reach on Meta<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Unique reach (latest ad set)<\/td>\n          <td class=\"bu-mv\">7,905<\/td>\n          <td class=\"bu-desc\">Individual people who saw the latest creative<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Link CTR<\/td>\n          <td class=\"bu-mv\">1.49%<\/td>\n          <td class=\"bu-desc\">Strong intent signal; people clicking wanted to know more<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">CPM<\/td>\n          <td class=\"bu-mv\">\u00a39.89<\/td>\n          <td class=\"bu-desc\">Efficient cost per 1,000 impressions in a competitive market<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Membership value<\/td>\n          <td class=\"bu-mv\">\u00a380\/mo<\/td>\n          <td class=\"bu-desc\">Gold membership; a retained member covers acquisition cost within one month<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4be368 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4be368\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6997c80\" data-id=\"6997c80\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0a1b0 elementor-widget elementor-widget-heading\" data-id=\"2a0a1b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Running a gym or fitness studio? Let us talk.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909ec19 elementor-widget elementor-widget-text-editor\" data-id=\"909ec19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re opening something new or want a consistent pipeline of qualified leads, we know how to position it and make the numbers work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5275b86 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5275b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadpulseads.com\/fr\/book-a-free-consultation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">         R\u00e9servez une consultation gratuite <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490524f elementor-widget elementor-widget-heading\" data-id=\"490524f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No commitment. No long-term contracts. Results within 72 hours of launch.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div class=\"customse\" style=\"opacity: 0; height: 0; overflow: hidden;\">\n                     <p>Website developed by <a href=\"https:\/\/www.giasulhassan.com\/get-started\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get Started today - get express delivery in 24 hours - Custom Website Design<\/a><\/p>\n                 <\/div>","protected":false},"excerpt":{"rendered":"<p>Fitness Studios and Gyms. Newcastle. Maximum Fitness. One membership. Three gyms. A community. How we promoted the Gold membership, giving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1239","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximum Fitness Case Study - Lead Pulse Ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpulseads.com\/fr\/maximum-fitness-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximum Fitness Case Study - Lead Pulse Ads\" \/>\n<meta property=\"og:description\" content=\"Fitness Studios and Gyms. Newcastle. Maximum Fitness. One membership. Three gyms. A community. 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