{"id":1239,"date":"2026-06-26T11:05:06","date_gmt":"2026-06-26T11:05:06","guid":{"rendered":"https:\/\/leadpulseads.com\/?page_id=1239"},"modified":"2026-09-17T11:23:37","modified_gmt":"2026-09-17T11:23:37","slug":"maximum-fitness-case-study","status":"publish","type":"page","link":"https:\/\/leadpulseads.com\/fr\/maximum-fitness-case-study\/","title":{"rendered":"Maximum Fitness Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1239\" class=\"elementor elementor-1239\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8749a4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8749a4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96f235f\" data-id=\"96f235f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1e1ee9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1e1ee9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8341dc9\" data-id=\"8341dc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e55e21 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"9e55e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tStudios et salles de sport. Newcastle.\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94cf190 elementor-widget elementor-widget-elementskit-heading\" data-id=\"94cf190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Maximum Fitness. <span>Un abonnement. Trois salles. Une communaut\u00e9.<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465e7dd elementor-widget elementor-widget-text-editor\" data-id=\"465e7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment nous avons promu l'abonnement Gold, donnant acc\u00e8s \u00e0 Burnout Boxing, Maximum Fitness et la toute nouvelle salle Maximum Strength, via les r\u00e9seaux sociaux payants sur Meta. 292 leads qualifi\u00e9s \u00e0 \u00a36,37 par lead sur l'ensemble de la campagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f7e87 elementor-widget elementor-widget-html\" data-id=\"e6f7e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:ital,wght@0,400;0,500;0,700;1,400&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-meta-wrap *,\n.bu-meta-wrap *::before,\n.bu-meta-wrap *::after {\n  box-sizing: border-box;\n  margin: 0;\n  padding: 0;\n}\n\n.bu-meta-wrap {\n  --white:      #ffffff;\n  --border:     #e2e8f0;\n  --text:       #0a0d1a;\n  --text-muted: #7a8699;\n}\n\n.bu-meta-wrap {\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-hero-meta {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 28px;\n  padding-top: 28px;\n  \n}\n\n.bu-hm-item {\n  display: flex;\n  flex-direction: column;\n  gap: 3px;\n}\n\n.bu-hm-label {\n  font-size: 10px;\n  font-weight: 700;\n  letter-spacing: 0.09em;\n  text-transform: uppercase;\n  color: var(--text-muted);\n  font-family: 'DM Sans', sans-serif;\n}\n\n.bu-hm-val {\n  font-family: 'Inter', sans-serif;\n  font-size: 13px;\n  font-weight: 600;\n  color: var(--text);\n}\n\n\/* Tablet *\/\n@media (max-width: 768px) {\n  .bu-hero-meta {\n    gap: 20px;\n  }\n  .bu-hm-label {\n    font-size: 9px;\n  }\n  .bu-hm-val {\n    font-size: 12px;\n  }\n}\n\n\/* Mobile *\/\n@media (max-width: 480px) {\n  .bu-hero-meta {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 16px 20px;\n    padding-top: 20px;\n  }\n  .bu-hm-label {\n    font-size: 9px;\n  }\n  .bu-hm-val {\n    font-size: 12px;\n  }\n}\n<\/style>\n\n<div class=\"bu-meta-wrap\">\n  <div class=\"bu-hero-meta\">\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Client<\/span>\n      <span class=\"bu-hm-val\">Maximum Fitness, Newcastle\n\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Campagne<\/span>\n      <span class=\"bu-hm-val\">lancement de l'abonnement Gold\n\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Canal<\/span>\n      <span class=\"bu-hm-val\">r\u00e9seaux sociaux payants (Meta)\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Abonnement promu\n<\/span>\n      <span class=\"bu-hm-val\">forfait Gold\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Prix de l'abonnement\n\n<\/span>\n      <span class=\"bu-hm-val\">\u00e0 partir de \u00a380\/mois\n\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ca5f996\" data-id=\"ca5f996\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0567784 elementor-widget elementor-widget-image\" data-id=\"0567784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792.jpg\" class=\"attachment-full size-full wp-image-1283\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792.jpg 2048w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792-300x200.jpg 300w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792-1024x683.jpg 1024w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792-768x512.jpg 768w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792-1536x1025.jpg 1536w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/DSC7792-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3379e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3379e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d9cdfd\" data-id=\"6d9cdfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59ba6fa elementor-widget elementor-widget-heading\" data-id=\"59ba6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le client\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d104fbc elementor-widget elementor-widget-heading\" data-id=\"d104fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are Maximum Fitness?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcefe8f elementor-widget elementor-widget-text-editor\" data-id=\"dcefe8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maximum Fitness est un studio de fitness ax\u00e9 sur la communaut\u00e9, bas\u00e9 \u00e0 Newcastle, con\u00e7u pour les gens ordinaires qui veulent s'entra\u00eener s\u00e9rieusement, sans ego. Pas de miroirs. Pas d'attitude. Juste un \u00e9tat d'esprit commun: tirer le meilleur de chaque s\u00e9ance.<\/p><p>L'entreprise propose trois services distincts sous un m\u00eame toit: Burnout Boxing, un cours cardio-boxe tr\u00e8s \u00e9nergique avec une ambiance de bo\u00eete de nuit; Maximum Fitness, des s\u00e9ances d'entra\u00eenement en groupe illimit\u00e9es; et Maximum Strength, une toute nouvelle salle semi-priv\u00e9e \u00e9quip\u00e9e exclusivement en mat\u00e9riel Watson, ce qui en fait la seule installation de ce type dans le Nord-Est. Les trois sont inclus dans l'abonnement Gold.<\/p><p>Le coaching personnel est \u00e9galement disponible via une \u00e9quipe de coachs ind\u00e9pendants bas\u00e9s sur place, et les membres peuvent utiliser la machine InBody pour des bilans corporels r\u00e9guliers et des plans d'action. La culture est ici essentielle: inclusive, port\u00e9e par la communaut\u00e9, et construite pour montrer aux gens de quoi ils sont capables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6ed575 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6ed575\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-afe296d\" data-id=\"afe296d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b876d96 elementor-widget elementor-widget-image\" data-id=\"b876d96\" data-element_type=\"widget\" data-e-type=\"widget\" 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sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e3d51be\" data-id=\"e3d51be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52e17d6 elementor-widget elementor-widget-image\" data-id=\"52e17d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1922\" height=\"2560\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/P1243293-scaled.jpg\" class=\"attachment-full size-full wp-image-1243\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/P1243293-scaled.jpg 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{\n  font-size: 12px;\n  color: #7a8699;\n  margin-bottom: 20px;\n  display: block;\n}\n\n.hf-mem-details {\n  display: flex;\n  flex-direction: column;\n  gap: 0;\n}\n\n.hf-mem-row {\n  display: flex;\n  justify-content: space-between;\n  align-items: baseline;\n  font-size: 13px;\n  padding: 9px 0;\n  border-bottom: 1px solid #e2e8f0;\n}\n\n.hf-mem-row:last-child {\n  border-bottom: none;\n  padding-bottom: 0;\n}\n\n.hf-cr-label {\n  color: #7a8699;\n  font-size: 13px;\n}\n\n.hf-cr-val {\n  font-family: 'Inter', sans-serif;\n  font-weight: 600;\n  color: #0a0d1a;\n  font-size: 13px;\n  text-align: right;\n}\n\n.hf-cr-val.hf-blue {\n  color: #0047aa;\n}\n\n.hf-cr-val.hf-unlimited {\n  font-weight: 800;\n  color: #0047aa;\n}\n\n.hf-cr-val.hf-discount {\n  color: #0047aa;\n  font-weight: 700;\n}\n\n\/* Tablet *\/\n@media (max-width: 768px) {\n  .hf-mem-grid {\n    grid-template-columns: 1fr 1fr;\n    gap: 12px;\n  }\n  .hf-mem-card {\n    padding: 22px 18px 18px;\n  }\n  .hf-mem-title {\n    font-size: 15px;\n  }\n}\n\n\/* Mobile *\/\n@media (max-width: 600px) {\n  .hf-mem-grid {\n    grid-template-columns: 1fr;\n    gap: 14px;\n  }\n  .hf-mem-card {\n    padding: 24px 20px 20px;\n  }\n  .hf-mem-title {\n    font-size: 16px;\n  }\n}\n<\/style>\n\n<div class=\"hf-mem-wrap\">\n  <div class=\"hf-mem-grid\">\n\n    <!-- Card 1: Gold Membership -->\n    <div class=\"hf-mem-card\">\n      <span class=\"hf-mem-tag\">Abonnement Gold<\/span>\n      <div class=\"hf-mem-title\">tout est inclus,<br>aucun compromis<\/div>\n      <div class=\"hf-mem-details\">\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Burnout Boxing<\/span>\n          <span class=\"hf-cr-val hf-unlimited\">illimit\u00e9<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">S\u00e9ances Maximum Fitness<\/span>\n          <span class=\"hf-cr-val hf-unlimited\">illimit\u00e9<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Acc\u00e8s Maximum Strength<\/span>\n          <span class=\"hf-cr-val hf-unlimited\">illimit\u00e9<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Bilans InBody et plans d'action<\/span>\n          <span class=\"hf-cr-val hf-unlimited\">illimit\u00e9<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Challenges MF45 et MF60<\/span>\n          <span class=\"hf-cr-val hf-discount\">30% de r\u00e9duction<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Motionworks Physio<\/span>\n          <span class=\"hf-cr-val hf-discount\">10% de r\u00e9duction<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Card 2: Maximum Strength -->\n    <div class=\"hf-mem-card\">\n      <span class=\"hf-mem-tag\">Maximum Strength<\/span>\n      <div class=\"hf-mem-title\">la seule salle Watson compl\u00e8te du Nord-Est<\/div>\n      <div class=\"hf-mem-details\">\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">\u00c9quipement<\/span>\n          <span class=\"hf-cr-val\">uniquement Watson<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Format<\/span>\n          <span class=\"hf-cr-val\">semi-priv\u00e9, sur r\u00e9servation<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Acc\u00e8s<\/span>\n          <span class=\"hf-cr-val hf-blue\">r\u00e9serv\u00e9 aux membres Gold<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Ambiance<\/span>\n          <span class=\"hf-cr-val\">accueillante, z\u00e9ro pression<\/span>\n        <\/div>\n        <div class=\"hf-mem-row\">\n          <span class=\"hf-cr-label\">Dur\u00e9e de s\u00e9ance<\/span>\n          <span class=\"hf-cr-val\">1 heure par r\u00e9servation<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34190bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34190bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd7d014\" data-id=\"bd7d014\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8451c4 elementor-widget elementor-widget-heading\" data-id=\"e8451c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le d\u00e9fi\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ce4d4 elementor-widget elementor-widget-heading\" data-id=\"c8ce4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lancer un abonnement premium autour d'une installation que personne n'avait encore vue.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d518d elementor-widget elementor-widget-text-editor\" data-id=\"88d518d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maximum Strength \u00e9tait tout nouveau. Il n'y avait ni liste d'attente existante, ni bouche-\u00e0-oreille, ni trafic organique sur lequel s'appuyer. Le brief consistait \u00e0 vendre l'abonnement Gold en mettant en avant Maximum Strength comme la principale raison de rejoindre le club: il fallait faire comprendre ce qui rendait cette offre diff\u00e9rente, et pourquoi l'acc\u00e8s aux trois services dans un seul abonnement en valait la peine.<\/p><p>La complexit\u00e9 suppl\u00e9mentaire venait de l'audience. Maximum Fitness cible des personnes de 25 \u00e0 45 ans avec un salaire compris entre \u00a325 000 et \u00a380 000: des personnes qui veulent \u00eatre aussi en forme, fortes et physiquement capables que possible, mais qui n'ont peut-\u00eatre jamais eu acc\u00e8s \u00e0 ce niveau d'\u00e9quipement auparavant. Le message devait rester accessible sans sous-vendre le produit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d2d3821 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2d3821\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25b9d44\" data-id=\"25b9d44\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87231c8 elementor-widget elementor-widget-heading\" data-id=\"87231c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les obstacles \u00e0 surmonter\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37275f9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"37275f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Aucune notori\u00e9t\u00e9 existante de Maximum Strength en tant que produit.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nouvelle installation sans preuve sociale ni t\u00e9moignages au lancement.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">March\u00e9 du fitness tr\u00e8s concurrentiel \u00e0 Newcastle.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">N\u00e9cessit\u00e9 d'expliquer \u00e0 l'audience la valeur de l'\u00e9quipement Watson.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gold est un abonnement premium: la sensibilit\u00e9 au prix \u00e9tait r\u00e9elle.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c41896\" data-id=\"6c41896\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-186d9fc elementor-widget elementor-widget-heading\" data-id=\"186d9fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 quoi ressemblait le succ\u00e8s\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899834a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"899834a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Des leads qualifi\u00e9s, pr\u00eats \u00e0 s'engager sur l'abonnement Gold.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Un co\u00fbt par lead ma\u00eetris\u00e9, pour garder des co\u00fbts d'acquisition raisonnables.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La constitution d'une base de membres initiale pour cr\u00e9er une dynamique de communaut\u00e9.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le positionnement de Maximum Strength comme une offre unique dans le Nord-Est.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le soutien, en parall\u00e8le, du pipeline de l'\u00e9v\u00e9nement MF45.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8920c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8920c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3302168\" data-id=\"3302168\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a897f23 elementor-widget elementor-widget-heading\" data-id=\"a897f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats de la campagne\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45e9aa elementor-widget elementor-widget-heading\" data-id=\"e45e9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">292 leads. \u00a36,37 chacun. Une communaut\u00e9 d'abonn\u00e9s Gold qui se construit mois apr\u00e8s mois.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a5fad elementor-widget elementor-widget-text-editor\" data-id=\"c7a5fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La campagne pour l'abonnement Gold tourne en continu sur les r\u00e9seaux sociaux payants Meta, ciblant la r\u00e9gion de Newcastle, avec Maximum Strength comme principal argument d'accroche. Sur l'ensemble de la campagne, elle a g\u00e9n\u00e9r\u00e9 292 leads qualifi\u00e9s \u00e0 \u00a36,37 le lead. L'ensemble publicitaire actif le plus r\u00e9cent est encore plus performant, avec 31 leads \u00e0 \u00a34,42 le lead. Une campagne parall\u00e8le faisant la promotion du challenge MF45 tourne \u00e9galement en continu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-783dab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"783dab9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-510a48b\" data-id=\"510a48b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-378221b elementor-widget elementor-widget-heading\" data-id=\"378221b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">292\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6db9c2 elementor-widget elementor-widget-heading\" data-id=\"b6db9c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">total des leads g\u00e9n\u00e9r\u00e9s\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c9e35 elementor-widget elementor-widget-heading\" data-id=\"31c9e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">campagne compl\u00e8te \u00e0 ce jour\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ff5700e\" data-id=\"ff5700e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce090a0 elementor-widget elementor-widget-heading\" data-id=\"ce090a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a36.37\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2ef28 elementor-widget elementor-widget-heading\" data-id=\"0c2ef28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co\u00fbt par lead\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e9959 elementor-widget elementor-widget-heading\" data-id=\"89e9959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">moyenne globale de la campagne\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d84c3d2\" data-id=\"d84c3d2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3597c99 elementor-widget elementor-widget-heading\" data-id=\"3597c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a34.42\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8082f9c elementor-widget elementor-widget-heading\" data-id=\"8082f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CPL, dernier ensemble publicitaire\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9189ac elementor-widget elementor-widget-heading\" data-id=\"e9189ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">31 leads, performance en am\u00e9lioration\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c00e02a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c00e02a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-17caf67\" data-id=\"17caf67\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad0ade7 elementor-widget elementor-widget-heading\" data-id=\"ad0ade7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13,847\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-949217f elementor-widget elementor-widget-heading\" data-id=\"949217f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">impressions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d66acb elementor-widget elementor-widget-heading\" data-id=\"7d66acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">dernier ensemble publicitaire, port\u00e9e unique de 7,905\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f12bcbf\" data-id=\"f12bcbf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-677d5c4 elementor-widget elementor-widget-heading\" data-id=\"677d5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.49%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7774c9 elementor-widget elementor-widget-heading\" data-id=\"a7774c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taux de clic sur le lien\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6ff4e elementor-widget elementor-widget-heading\" data-id=\"0c6ff4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">dernier ensemble publicitaire actif\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9e79f65\" data-id=\"9e79f65\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-737216b elementor-widget elementor-widget-heading\" data-id=\"737216b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a39.89\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e08417 elementor-widget elementor-widget-heading\" data-id=\"8e08417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CPM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d4bec elementor-widget elementor-widget-heading\" data-id=\"b9d4bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">co\u00fbt pour 1 000 impressions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d1bee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d1bee4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c16f01d\" data-id=\"c16f01d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1303c33 elementor-view-stacked elementor-shape-rounded elementor-position-inline-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1303c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-line-chart1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tUn seul membre Gold rembourse l'\u00e9quivalent d'environ trois leads de d\u00e9penses publicitaires chaque mois.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u00c0 \u00a380 par mois pour un abonnement Gold et \u00a36,37 par lead en moyenne, l'\u00e9quation est claire. Un membre retenu pendant trois mois couvre le co\u00fbt d'acquisition d'environ 37 leads. La campagne continue de tourner parce qu'elle continue de fonctionner, et le CPL est en baisse \u00e0 mesure que la cr\u00e9ation s'am\u00e9liore.\n\n\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26beb16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26beb16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f746ddd\" data-id=\"f746ddd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-835044a elementor-widget elementor-widget-heading\" data-id=\"835044a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les deux campagnes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172a32f elementor-widget elementor-widget-heading\" data-id=\"172a32f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gold et MF45: deux campagnes, un seul pipeline durable.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39f4cf elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a39f4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les deux campagnes sont actives et en cours.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d837a elementor-widget elementor-widget-text-editor\" data-id=\"b3d837a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si le lancement de l'abonnement Gold \u00e9tait la priorit\u00e9, Maximum Fitness a \u00e9galement men\u00e9 une campagne parall\u00e8le pour promouvoir le challenge MF45: un programme de transformation de 45 jours incluant des s\u00e9ances illimit\u00e9es de boxe et de renforcement, des \u00e9v\u00e9nements de groupe, un accompagnement nutritionnel et une structure de suivi. Les deux campagnes sont actives depuis d\u00e9but 2026 et continuent de tourner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52a179 elementor-widget elementor-widget-html\" data-id=\"a52a179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:wght@400;500;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n.campaign-table-wrap {\n  --white:      #ffffff;\n  --bg-soft:    #f5f8ff;\n  --blue:       #0047aa;\n  --blue-light: #eef3ff;\n  --border:     #e2e8f0;\n  --border-b:   #c5d4f0;\n  --text:       #0a0d1a;\n  --text-mid:   #3d4a60;\n  --text-muted: #7a8699;\n  --r-md:       12px;\n\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.campaign-table-scroll{\n  width:100%;\n  overflow-x:auto;\n  -webkit-overflow-scrolling:touch;\n  border:1px solid var(--border);\n  border-radius:var(--r-md);\n}\n\n@media (max-width:600px){\n  .campaign-table-scroll{\n    background:\n      linear-gradient(to right,#fff 20%,transparent),\n      linear-gradient(to left,#eef3ff 0%,transparent 80%) right,\n      radial-gradient(ellipse at left,rgba(0,0,0,.08) 0%,transparent 70%) left,\n      radial-gradient(ellipse at right,rgba(0,71,170,.10) 0%,transparent 70%) right;\n    background-size:40px 100%,40px 100%,14px 100%,14px 100%;\n    background-repeat:no-repeat;\n    background-attachment:local,local,scroll,scroll;\n  }\n}\n\n.campaign-table{\n  width:100%;\n  min-width:700px; \/* Forces horizontal scroll on mobile *\/\n  border-collapse:collapse;\n}\n\n.campaign-table th{\n  background:var(--bg-soft);\n  font-family:'Inter',sans-serif;\n  font-size:11px;\n  font-weight:700;\n  letter-spacing:.08em;\n  text-transform:uppercase;\n  color:var(--text-muted);\n  padding:12px 18px;\n  text-align:left;\n  border-bottom:1px solid var(--border);\n  white-space:nowrap;\n}\n\n.campaign-table td{\n  padding:14px 18px;\n  font-size:14px;\n  color:var(--text-mid);\n  border-bottom:1px solid var(--border);\n  background:var(--white);\n  vertical-align:middle;\n  line-height:1.55;\n}\n\n.campaign-table tr:last-child td{\n  border-bottom:none;\n}\n\n.campaign-table tr:hover td{\n  background:var(--bg-soft);\n}\n\n.campaign-table td.mn{\n  font-family:'Inter',sans-serif;\n  font-weight:600;\n  color:var(--text);\n  min-width:190px;\n}\n\n.campaign-table td.mv{\n  font-family:'Inter',sans-serif;\n  font-weight:800;\n  color:var(--blue);\n  white-space:nowrap;\n}\n\n.campaign-table td.status{\n  white-space:nowrap;\n  font-weight:600;\n}\n\n.campaign-table td.focus{\n  min-width:220px;\n}\n<\/style>\n\n<div class=\"campaign-table-wrap\">\n  <div class=\"campaign-table-scroll\">\n    <table class=\"campaign-table\">\n      <thead>\n        <tr>\n          <th>Campagne<\/th>\n          <th>Objectif<\/th>\n          <th>Statut<\/th>\n          <th>Performance<\/th>\n        <\/tr>\n      <\/thead>\n\n      <tbody>\n        <tr>\n          <td class=\"mn\">Ouverture de Maximum Strength<\/td>\n          <td class=\"focus\">Abonnement Gold et lancement de la nouvelle salle<\/td>\n          <td class=\"status\">Active (en continu)<\/td>\n          <td class=\"mv\">31 leads \u00e0 \u00a34,42<\/td>\n        <\/tr>\n\n        <tr>\n          <td class=\"mn\">Challenges MF45 \/ MF60<\/td>\n          <td class=\"focus\">\u00c9v\u00e9nement de transformation de 45 jours<\/td>\n          <td class=\"status\">En pause<\/td>\n          <td class=\"mv\">Plusieurs ensembles publicitaires actifs<\/td>\n        <\/tr>\n\n        <tr>\n          <td class=\"mn\">Burnout Boxing \/ s\u00e9ances MF<\/td>\n          <td class=\"focus\">Abonnements Silver et Bronze<\/td>\n          <td class=\"status\">En pause<\/td>\n          <td class=\"mv\">Flux de leads soutenu<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a9fae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a9fae8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c344383\" data-id=\"c344383\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbb8392 elementor-widget elementor-widget-heading\" data-id=\"fbb8392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que nous avons fait\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ce0d2 elementor-widget elementor-widget-heading\" data-id=\"a7ce0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mettre en avant ce qui rend l'offre diff\u00e9rente. Faire de Gold le choix \u00e9vident.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf98cc1 elementor-widget elementor-widget-text-editor\" data-id=\"bf98cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La strat\u00e9gie consistait \u00e0 vendre l'abonnement Gold en faisant de Maximum Strength la principale raison de le rejoindre. Les trois services sont inclus dans Gold: la cr\u00e9ation rendait clair qu'il s'agissait d'un acc\u00e8s complet \u00e0 quelque chose de v\u00e9ritablement nouveau \u00e0 Newcastle. Voici notre approche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14610c0 elementor-widget elementor-widget-html\" data-id=\"14610c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:wght@400;500;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-steps-wrap {\n  --white:      #ffffff;\n  --bg-soft:    #f5f8ff;\n  --blue:       #0047aa;\n  --blue-light: #eef3ff;\n  --border:     #e2e8f0;\n  --border-b:   #c5d4f0;\n  --text:       #0a0d1a;\n  --text-mid:   #3d4a60;\n  --text-muted: #7a8699;\n  --r-md:       12px;\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-steps {\n  border: 1px solid var(--border);\n  border-radius: var(--r-md);\n  overflow: hidden;\n}\n\n.bu-step {\n  display: flex;\n  align-items: flex-start;\n  gap: 18px;\n  padding: 20px 22px;\n  border-bottom: 1px solid var(--border);\n  background: var(--white);\n  transition: background 0.15s;\n}\n\n.bu-step:last-child {\n  border-bottom: none;\n}\n\n.bu-step:hover {\n  background: var(--bg-soft);\n}\n\n.bu-step-num {\n  flex-shrink: 0;\n  font-family: 'Inter', sans-serif;\n  font-size: 11px;\n  font-weight: 700;\n  color: var(--blue);\n  background: var(--blue-light);\n  border: 1px solid var(--border-b);\n  width: 26px;\n  height: 26px;\n  border-radius: 50%;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin-top: 2px;\n}\n\n.bu-step-body h4 {\n  font-family: 'Inter', sans-serif;\n  font-size: 14px;\n  font-weight: 600;\n  color: var(--text);\n  margin: 0 0 4px 0;\n}\n\n.bu-step-body p {\n  font-size: 13px;\n  color: var(--text-mid);\n  margin: 0;\n  line-height: 1.6;\n}\n\n\/* Mobile *\/\n@media (max-width: 480px) {\n  .bu-step {\n    padding: 16px 16px;\n    gap: 14px;\n  }\n  .bu-step-body h4 {\n    font-size: 13px;\n  }\n  .bu-step-body p {\n    font-size: 12.5px;\n  }\n}\n<\/style>\n\n<div class=\"bu-steps-wrap\">\n  <div class=\"bu-steps\">\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">1<\/div>\n      <div class=\"bu-step-body\">\n        <h4>L'abonnement Gold comme produit, Maximum Strength comme accroche\n\n<\/h4>\n        <p>La campagne vendait l'abonnement Gold, qui donne acc\u00e8s \u00e0 Burnout Boxing, aux s\u00e9ances Maximum Fitness et \u00e0 Maximum Strength. Nous avons mis en avant Maximum Strength parce que c'\u00e9tait nouveau, tangible et unique. L'\u00e9quipement Watson constituait un argument de diff\u00e9renciation clair et cr\u00e9dible: la seule installation de ce type dans le Nord-Est, incluse dans un seul abonnement mensuel.\n\n\n\n<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">2<\/div>\n      <div class=\"bu-step-body\">\n        <h4>L'\u00e9quipement Watson et le format semi-priv\u00e9 comme preuves\n\n<\/h4>\n        <p>Le format sur r\u00e9servation et l'\u00e9quipement Watson exclusif \u00e9taient au c\u0153ur de la cr\u00e9ation. Les membres Gold b\u00e9n\u00e9ficient d'une heure compl\u00e8te dans un espace semi-priv\u00e9, parfaitement \u00e9quip\u00e9. Nous avons rendu cela accessible plut\u00f4t qu'intimidant: un \u00e9quipement de niveau mondial, sans pression, dans une salle con\u00e7ue pour de vraies personnes, pas pour des habitu\u00e9s de salle de sport.\n\n\n\n<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">3<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Formulaire de lead plut\u00f4t que page de destination: une collecte sans friction\n\n<\/h4>\n        <p>Face \u00e0 une offre toute nouvelle et sans trafic web existant \u00e0 r\u00e9chauffer, nous avons utilis\u00e9 les formulaires natifs de leads sur Meta plut\u00f4t que de diriger un trafic froid vers un site web. Cela a supprim\u00e9 les frictions, gard\u00e9 le flux de leads \u00e0 l'int\u00e9rieur de la plateforme, et maintenu le co\u00fbt par lead bas: d'o\u00f9 le CPL de \u00a34,42 obtenu.\n\n<\/p>\n\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">4<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Communaut\u00e9 et culture int\u00e9gr\u00e9es au message\n\n\n<\/h4>\n        <p>Maximum Fitness n'est pas une salle de miroirs et d'ego. La culture, inclusive, sans chichis, port\u00e9e par la communaut\u00e9, \u00e9tait pr\u00e9sente tout au long de la cr\u00e9ation. En ciblant des adultes de 25 \u00e0 45 ans qui veulent v\u00e9ritablement transformer leur condition physique, les publicit\u00e9s parlaient d'ambition sans exclure les personnes ordinaires qui n'avaient peut-\u00eatre jamais fr\u00e9quent\u00e9 une installation de ce niveau.\n\n\n\n<\/p>\n\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">4<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Campagne parall\u00e8le MF45: deux points d'entr\u00e9e dans le m\u00eame \u00e9cosyst\u00e8me\n\n<\/h4>\n        <p>Les campagnes de challenge MF45 et MF60 tournaient en parall\u00e8le, ciblant \u00e0 la fois de nouvelles audiences et des leads d\u00e9j\u00e0 dans le pipeline. Cela a cr\u00e9\u00e9 plusieurs voies d'entr\u00e9e dans la marque Maximum Fitness, l'abonnement Gold devenant le prolongement naturel apr\u00e8s un challenge.\n\n\n\n<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb623fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb623fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b12be1b\" data-id=\"b12be1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfb3f20 elementor-widget elementor-widget-heading\" data-id=\"bfb3f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats d\u00e9taill\u00e9s\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe18f32 elementor-widget elementor-widget-heading\" data-id=\"fe18f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chaque indicateur, en contexte.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-220356d elementor-widget elementor-widget-html\" data-id=\"220356d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:wght@400;500;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-table-wrap {\n  --white:      #ffffff;\n  --bg-soft:    #f5f8ff;\n  --blue:       #0047aa;\n  --blue-light: #eef3ff;\n  --border:     #e2e8f0;\n  --border-b:   #c5d4f0;\n  --text:       #0a0d1a;\n  --text-mid:   #3d4a60;\n  --text-muted: #7a8699;\n  --r-md:       12px;\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-table-scroll {\n  width: 100%;\n  overflow-x: auto;\n  -webkit-overflow-scrolling: touch;\n  border: 1px solid var(--border);\n  border-radius: var(--r-md);\n}\n\n\/* Subtle scroll hint on mobile *\/\n@media (max-width: 600px) {\n  .bu-table-scroll {\n    background:\n      linear-gradient(to right, #fff 20%, transparent),\n      linear-gradient(to left, #eef3ff 0%, transparent 80%) right,\n      radial-gradient(ellipse at left, rgba(0,0,0,0.08) 0%, transparent 70%) left,\n      radial-gradient(ellipse at right, rgba(0,71,170,0.10) 0%, transparent 70%) right;\n    background-size: 40px 100%, 40px 100%, 14px 100%, 14px 100%;\n    background-repeat: no-repeat;\n    background-attachment: local, local, scroll, scroll;\n  }\n}\n\n.bu-rtable {\n  width: 100%;\n  min-width: 520px;\n  border-collapse: collapse;\n}\n\n.bu-rtable th {\n  background: var(--bg-soft);\n  font-family: 'Inter', sans-serif;\n  font-size: 11px;\n  font-weight: 700;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--text-muted);\n  padding: 12px 18px;\n  text-align: left;\n  border-bottom: 1px solid var(--border);\n  white-space: nowrap;\n}\n\n.bu-rtable td {\n  padding: 13px 18px;\n  font-size: 14px;\n  color: var(--text-mid);\n  border-bottom: 1px solid var(--border);\n  background: var(--white);\n  vertical-align: middle;\n  line-height: 1.5;\n}\n\n.bu-rtable tr:last-child td {\n  border-bottom: none;\n}\n\n.bu-rtable tr:hover td {\n  background: var(--bg-soft);\n}\n\n\/* Metric col *\/\n.bu-rtable td.bu-mn {\n  font-family: 'Inter', sans-serif;\n  font-weight: 500;\n  color: var(--text);\n  white-space: nowrap;\n}\n\n\/* Result col *\/\n.bu-rtable td.bu-mv {\n  font-family: 'Inter', sans-serif;\n  font-weight: 800;\n  color: var(--blue);\n  font-size: 15px;\n  white-space: nowrap;\n}\n\n\/* What it means col *\/\n.bu-rtable td.bu-desc {\n  min-width: 200px;\n}\n<\/style>\n\n<div class=\"bu-table-wrap\">\n  <div class=\"bu-table-scroll\">\n    <table class=\"bu-rtable\">\n      <thead>\n        <tr>\n          <th>Indicateur<\/th>\n          <th>R\u00e9sultat<\/th>\n          <th>Signification<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td class=\"bu-mn\">total des leads g\u00e9n\u00e9r\u00e9s<\/td>\n          <td class=\"bu-mv\">292<\/td>\n          <td class=\"bu-desc\">Demandes qualifi\u00e9es pour l'abonnement Gold sur l'ensemble de la campagne<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Co\u00fbt par lead global<\/td>\n          <td class=\"bu-mv\">\u00a36.37<\/td>\n          <td class=\"bu-desc\">Moyenne de campagne, tr\u00e8s efficace pour un abonnement premium tout compris<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">CPL du dernier ensemble publicitaire<\/td>\n          <td class=\"bu-mv\">\u00a34.42<\/td>\n          <td class=\"bu-desc\">31 leads issus de l'ensemble le plus r\u00e9cent, CPL en baisse<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Impressions (dernier ensemble publicitaire)<\/td>\n          <td class=\"bu-mv\">13,847<\/td>\n          <td class=\"bu-desc\">Relevant Newcastle-area reach on Meta<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Unique reach (latest ad set)<\/td>\n          <td class=\"bu-mv\">7,905<\/td>\n          <td class=\"bu-desc\">Nombre de personnes ayant vu la cr\u00e9ation la plus r\u00e9cente<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Taux de clic sur le lien<\/td>\n          <td class=\"bu-mv\">1.49%<\/td>\n          <td class=\"bu-desc\">Signal d'intention fort, les personnes qui cliquaient voulaient en savoir plus<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">CPM<\/td>\n          <td class=\"bu-mv\">\u00a39.89<\/td>\n          <td class=\"bu-desc\">Co\u00fbt efficace pour 1 000 impressions sur un march\u00e9 concurrentiel<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Valeur de l'abonnement<\/td>\n          <td class=\"bu-mv\">\u00a380\/mois<\/td>\n          <td class=\"bu-desc\">Abonnement Gold, un membre retenu couvre le co\u00fbt d'acquisition en un mois<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4be368 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4be368\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6997c80\" data-id=\"6997c80\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0a1b0 elementor-widget elementor-widget-heading\" data-id=\"2a0a1b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous g\u00e9rez une salle de sport ou un studio fitness? Parlons-en.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909ec19 elementor-widget elementor-widget-text-editor\" data-id=\"909ec19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous lancez quelque chose de nouveau ou souhaitez un flux constant de leads qualifi\u00e9s, nous savons comment le positionner et faire fonctionner les chiffres.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5275b86 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5275b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadpulseads.com\/fr\/book-a-free-consultation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">         R\u00e9servez une consultation gratuite <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490524f elementor-widget elementor-widget-heading\" data-id=\"490524f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sans engagement. Sans contrat \u00e0 long terme. R\u00e9sultats sous 72 heures apr\u00e8s le lancement.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div class=\"customse\" style=\"opacity: 0; height: 0; overflow: hidden;\">\n                     <p>Website developed by <a href=\"https:\/\/www.giasulhassan.com\/get-started\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get Started today - get express delivery in 24 hours - Custom Website Design<\/a><\/p>\n                 <\/div>","protected":false},"excerpt":{"rendered":"<p>Fitness Studios and Gyms. Newcastle. Maximum Fitness. One membership. Three gyms. A community. How we promoted the Gold membership, giving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1239","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximum Fitness Case Study - Lead Pulse Ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpulseads.com\/fr\/maximum-fitness-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximum Fitness Case Study - Lead Pulse Ads\" \/>\n<meta property=\"og:description\" content=\"Fitness Studios and Gyms. 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