{"id":1199,"date":"2026-06-25T08:43:30","date_gmt":"2026-06-25T08:43:30","guid":{"rendered":"https:\/\/leadpulseads.com\/?page_id=1199"},"modified":"2026-06-30T12:11:55","modified_gmt":"2026-06-30T12:11:55","slug":"hello-fit-case-study","status":"publish","type":"page","link":"https:\/\/leadpulseads.com\/fr\/hello-fit-case-study\/","title":{"rendered":"Hello Fit Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1199\" class=\"elementor elementor-1199\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb9a914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb9a914\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc28134\" data-id=\"cc28134\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d6a7bf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6a7bf5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e40581\" data-id=\"0e40581\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7b32eb elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"d7b32eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tPT and Sports Massage Courses. Lytham.\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62fd24 elementor-widget elementor-widget-elementskit-heading\" data-id=\"f62fd24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Hello Fit. <span><span>Filling spaces for two courses within 30 days.<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb3bee elementor-widget elementor-widget-text-editor\" data-id=\"bfb3bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How we promoted two professional fitness qualifications in one campaign; cutting the cost per lead from \u00a326 to \u00a312.10 and reaching people ready to change careers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e43cb1 elementor-widget elementor-widget-html\" data-id=\"3e43cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:ital,wght@0,400;0,500;0,700;1,400&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-meta-wrap *,\n.bu-meta-wrap *::before,\n.bu-meta-wrap *::after {\n  box-sizing: border-box;\n  margin: 0;\n  padding: 0;\n}\n\n.bu-meta-wrap {\n  --white:      #ffffff;\n  --border:     #e2e8f0;\n  --text:       #0a0d1a;\n  --text-muted: #7a8699;\n}\n\n.bu-meta-wrap {\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-hero-meta {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 28px;\n  padding-top: 28px;\n  \n}\n\n.bu-hm-item {\n  display: flex;\n  flex-direction: column;\n  gap: 3px;\n}\n\n.bu-hm-label {\n  font-size: 10px;\n  font-weight: 700;\n  letter-spacing: 0.09em;\n  text-transform: uppercase;\n  color: var(--text-muted);\n  font-family: 'DM Sans', sans-serif;\n}\n\n.bu-hm-val {\n  font-family: 'Inter', sans-serif;\n  font-size: 13px;\n  font-weight: 600;\n  color: var(--text);\n}\n\n\/* Tablet *\/\n@media (max-width: 768px) {\n  .bu-hero-meta {\n    gap: 20px;\n  }\n  .bu-hm-label {\n    font-size: 9px;\n  }\n  .bu-hm-val {\n    font-size: 12px;\n  }\n}\n\n\/* Mobile *\/\n@media (max-width: 480px) {\n  .bu-hero-meta {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 16px 20px;\n    padding-top: 20px;\n  }\n  .bu-hm-label {\n    font-size: 9px;\n  }\n  .bu-hm-val {\n    font-size: 12px;\n  }\n}\n<\/style>\n\n<div class=\"bu-meta-wrap\">\n  <div class=\"bu-hero-meta\">\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Client<\/span>\n      <span class=\"bu-hm-val\">Hello Fit, Lytham\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Campaign<\/span>\n      <span class=\"bu-hm-val\">30 days\n<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Courses<\/span>\n      <span class=\"bu-hm-val\">Personal Training and Sports Massage Therapy<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Channel<\/span>\n      <span class=\"bu-hm-val\">Meta paid social<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Course price\n<\/span>\n      <span class=\"bu-hm-val\">\u00a31,595 (May offer)\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a95727b\" data-id=\"a95727b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f1adba elementor-widget elementor-widget-image\" data-id=\"5f1adba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-3.jpg\" class=\"attachment-full size-full wp-image-1202\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-3.jpg 2048w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-3-300x169.jpg 300w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-3-1024x576.jpg 1024w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-3-768x432.jpg 768w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-3-1536x864.jpg 1536w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-3-18x10.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a3848d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a3848d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5409198\" data-id=\"5409198\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bc88e1 elementor-widget elementor-widget-heading\" data-id=\"3bc88e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The client\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aedea16 elementor-widget elementor-widget-heading\" data-id=\"aedea16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is Hello Fit?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83bd460 elementor-widget elementor-widget-text-editor\" data-id=\"83bd460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hello Fit is a community gym in Lytham, Lancashire; 5 stars on Google across 168 reviews and one of the most well-regarded independent gyms in the area. Beyond the gym floor, they also run professional fitness qualification courses; a Level 2 and 3 Personal Training Diploma and a Level 3 Sports Massage Therapy qualification, both led by David Byrne; 10 plus years as a business owner and 10 plus years teaching at a college in Preston.<\/p><p>These are not online-only courses. Every other Saturday, students come in for hands-on practical sessions in the gym. Theory is completed in their own time through an online portal with full tutor support. Both courses are government-recognised, Ofqual and CIMSPA accredited; the kind of qualifications that allow graduates to get insured and start earning immediately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-09c47db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09c47db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8504454\" data-id=\"8504454\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8609d4b elementor-widget elementor-widget-image\" data-id=\"8609d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-32-1.jpg\" class=\"attachment-full size-full wp-image-1203\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-32-1.jpg 2048w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-32-1-300x200.jpg 300w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-32-1-1024x683.jpg 1024w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-32-1-768x512.jpg 768w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-32-1-1536x1024.jpg 1536w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-32-1-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c12a0f\" data-id=\"0c12a0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47f7b3c elementor-widget elementor-widget-image\" data-id=\"47f7b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-31-1.jpg\" class=\"attachment-full size-full wp-image-1204\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-31-1.jpg 2048w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-31-1-300x200.jpg 300w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-31-1-1024x683.jpg 1024w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-31-1-768x512.jpg 768w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-31-1-1536x1024.jpg 1536w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-31-1-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e641b5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e641b5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee9268f\" data-id=\"ee9268f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52c98da elementor-widget elementor-widget-heading\" data-id=\"52c98da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The courses\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b70600e elementor-widget elementor-widget-heading\" data-id=\"b70600e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Two qualifications. One decision.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542c682 elementor-widget elementor-widget-text-editor\" data-id=\"542c682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rather than running separate campaigns for each course, we combined both into one; creating the opportunity for cross-sell and upsell. Someone interested in the PT diploma might not have known the sports massage course existed. Someone considering sports massage might not have considered adding a PT qualification alongside it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3474ad4 elementor-widget elementor-widget-html\" data-id=\"3474ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:ital,wght@0,400;0,500;0,700;1,400&display=swap\" rel=\"stylesheet\">\n\n<style>\n.hf-course-wrap {\n  font-family: 'DM Sans', sans-serif;\n  color: #0a0d1a;\n  -webkit-font-smoothing: antialiased;\n  box-sizing: border-box;\n}\n.hf-course-wrap *, .hf-course-wrap *::before, .hf-course-wrap *::after {\n  box-sizing: border-box;\n}\n\n.hf-course-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 16px;\n}\n\n.hf-course-card {\n  background: #f5f8ff;\n  border: 1px solid #e2e8f0;\n  border-radius: 12px;\n  padding: 28px 24px 24px;\n  position: relative;\n  overflow: hidden;\n}\n\n.hf-course-card::before {\n  content: '';\n  position: absolute;\n  top: 0;\n  left: 0;\n  right: 0;\n  height: 3px;\n  background: #0047aa;\n}\n\n.hf-course-tag {\n  font-family: 'Inter', sans-serif;\n  font-size: 11px;\n  font-weight: 700;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: #0047aa;\n  margin-bottom: 8px;\n  display: block;\n}\n\n.hf-course-title {\n  font-family: 'Inter', sans-serif;\n  font-size: 17px;\n  font-weight: 700;\n  color: #0a0d1a;\n  margin-bottom: 20px;\n  line-height: 1.3;\n}\n\n.hf-course-details {\n  display: flex;\n  flex-direction: column;\n  gap: 0;\n}\n\n.hf-course-row {\n  display: flex;\n  justify-content: space-between;\n  align-items: baseline;\n  font-size: 13px;\n  padding: 9px 0;\n  border-bottom: 1px solid #e2e8f0;\n}\n\n.hf-course-row:last-child {\n  border-bottom: none;\n  padding-bottom: 0;\n}\n\n.hf-cr-label {\n  color: #7a8699;\n  font-size: 13px;\n}\n\n.hf-cr-val {\n  font-family: 'Inter', sans-serif;\n  font-weight: 600;\n  color: #0a0d1a;\n  font-size: 13px;\n  text-align: right;\n}\n\n.hf-cr-val.hf-blue {\n  color: #0047aa;\n}\n\n.hf-cr-val.hf-price-highlight {\n  font-size: 15px;\n  font-weight: 800;\n  color: #0047aa;\n}\n\n\/* Tablet *\/\n@media (max-width: 768px) {\n  .hf-course-grid {\n    grid-template-columns: 1fr 1fr;\n    gap: 12px;\n  }\n  .hf-course-card {\n    padding: 22px 18px 18px;\n  }\n  .hf-course-title {\n    font-size: 15px;\n  }\n}\n\n\/* Mobile *\/\n@media (max-width: 600px) {\n  .hf-course-grid {\n    grid-template-columns: 1fr;\n    gap: 14px;\n  }\n  .hf-course-card {\n    padding: 24px 20px 20px;\n  }\n  .hf-course-title {\n    font-size: 16px;\n  }\n}\n<\/style>\n\n<div class=\"hf-course-wrap\">\n  <div class=\"hf-course-grid\">\n\n    <!-- Card 1: Personal Training Diploma -->\n    <div class=\"hf-course-card\">\n      <span class=\"hf-course-tag\">Level 2 and 3<\/span>\n      <div class=\"hf-course-title\">Personal Training Diploma<\/div>\n      <div class=\"hf-course-details\">\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Start date<\/span>\n          <span class=\"hf-cr-val\">May 23rd<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Length<\/span>\n          <span class=\"hf-cr-val\">10 weeks<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Format<\/span>\n          <span class=\"hf-cr-val\">Every other Saturday<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Accreditation<\/span>\n          <span class=\"hf-cr-val hf-blue\">Ofqual and CIMSPA<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">May price<\/span>\n          <span class=\"hf-cr-val hf-price-highlight\">\u00a31,595<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Full price<\/span>\n          <span class=\"hf-cr-val\">\u00a31,795<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Early bird discount<\/span>\n          <span class=\"hf-cr-val hf-blue\">From \u00a3200 per month<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Card 2: Sports Massage Therapy -->\n    <div class=\"hf-course-card\">\n      <span class=\"hf-course-tag\">Level 3<\/span>\n      <div class=\"hf-course-title\">Sports Massage Therapy<\/div>\n      <div class=\"hf-course-details\">\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Start date<\/span>\n          <span class=\"hf-cr-val\">May 2nd<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Length<\/span>\n          <span class=\"hf-cr-val\">10 weeks<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Format<\/span>\n          <span class=\"hf-cr-val\">Every other Saturday<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Accreditation<\/span>\n          <span class=\"hf-cr-val hf-blue\">Government Level 3<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">May price<\/span>\n          <span class=\"hf-cr-val hf-price-highlight\">\u00a31,595<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Full price<\/span>\n          <span class=\"hf-cr-val\">\u00a31,795<\/span>\n        <\/div>\n        <div class=\"hf-course-row\">\n          <span class=\"hf-cr-label\">Early bird discount<\/span>\n          <span class=\"hf-cr-val hf-blue\">From \u00a3200 per month<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b6a9813 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6a9813\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2876a15\" data-id=\"2876a15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9558a43 elementor-view-stacked elementor-shape-rounded elementor-position-inline-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9558a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-line-chart1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPrice increases in September. Only 5 spaces remaining.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe May campaign combined urgency with genuine scarcity. \u00a3200 off the full price, a hard deadline, and limited spaces; all real levers that gave people a clear reason to act now rather than later.\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05b0253 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05b0253\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3785840\" data-id=\"3785840\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a01ec0 elementor-widget elementor-widget-heading\" data-id=\"3a01ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative strategy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6a03c elementor-widget elementor-widget-heading\" data-id=\"5d6a03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not what the course is. What it gives you.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49387e4 elementor-widget elementor-widget-text-editor\" data-id=\"49387e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Previous campaigns before us had focused on course content and features. We shifted the messaging entirely to end value; what does someone have at the end of these 10 weeks, and what can they do with it?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f793e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f793e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9258b67\" data-id=\"9258b67\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f35702 elementor-widget elementor-widget-heading\" data-id=\"3f35702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Previous campaign approach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1f6cd elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4e1f6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Feature-led. 10 weeks. Every other Saturday. Practical sessions.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Generic fitness qualification messaging.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No urgency or scarcity built into creative.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CPL of \u00a326 and \u00a323 on previous campaigns.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b46138b\" data-id=\"b46138b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d19bcf elementor-widget elementor-widget-heading\" data-id=\"9d19bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our approach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2579ff7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2579ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">End value first. Qualified, insured, earning by summer.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Combined both courses; upsell and cross-sell opportunity.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Scarcity and deadline baked into every ad.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00a3200 early bird discount framed as a limited window.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-147bc2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"147bc2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e808b8c\" data-id=\"e808b8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f7144e elementor-widget elementor-widget-image\" data-id=\"4f7144e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-38-2.jpg\" class=\"attachment-full size-full wp-image-1205\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-38-2.jpg 1365w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-38-2-200x300.jpg 200w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-38-2-683x1024.jpg 683w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-38-2-768x1152.jpg 768w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-38-2-1024x1536.jpg 1024w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-38-2-8x12.jpg 8w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67536df\" data-id=\"67536df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eec02bb elementor-widget elementor-widget-image\" data-id=\"eec02bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-36-1.jpg\" class=\"attachment-full size-full wp-image-1206\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-36-1.jpg 1365w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-36-1-200x300.jpg 200w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-36-1-683x1024.jpg 683w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-36-1-768x1152.jpg 768w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-36-1-1024x1536.jpg 1024w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/1-36-1-8x12.jpg 8w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb9b029 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb9b029\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-736af35\" data-id=\"736af35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d86ff75 elementor-widget elementor-widget-heading\" data-id=\"d86ff75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d441319 elementor-widget elementor-widget-heading\" data-id=\"d441319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Half the cost of every previous campaign.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac1972 elementor-widget elementor-widget-text-editor\" data-id=\"4ac1972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over 30 days, the combined Meta campaign delivered 27 qualified leads at \u00a312.10 CPL; significantly below the \u00a326 and \u00a323 CPL of previous campaigns run before us. Hook rate and CTR both reflect creative that stopped the right people and gave them a reason to click.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63011c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63011c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d3987c\" data-id=\"7d3987c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dab9988 elementor-widget elementor-widget-heading\" data-id=\"dab9988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">27<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da3748 elementor-widget elementor-widget-heading\" data-id=\"9da3748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leads generated\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b5095 elementor-widget elementor-widget-heading\" data-id=\"52b5095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Over 30 days\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14a2d0b\" data-id=\"14a2d0b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fb398d elementor-widget elementor-widget-heading\" data-id=\"2fb398d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a312.10\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e606311 elementor-widget elementor-widget-heading\" data-id=\"e606311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost per lead\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f0ee5 elementor-widget elementor-widget-heading\" data-id=\"a1f0ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">vs. \u00a326 previously\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ef2f21a\" data-id=\"ef2f21a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f41e3c elementor-widget elementor-widget-heading\" data-id=\"2f41e3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">24%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6266a64 elementor-widget elementor-widget-heading\" data-id=\"6266a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hook rate\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df7ba52 elementor-widget elementor-widget-heading\" data-id=\"df7ba52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">End value messaging worked\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-06780ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06780ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-16c3e82\" data-id=\"16c3e82\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e196699 elementor-widget elementor-widget-heading\" data-id=\"e196699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.8%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5914fe5 elementor-widget elementor-widget-heading\" data-id=\"5914fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Link CTR\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82bc741 elementor-widget elementor-widget-heading\" data-id=\"82bc741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strong intent signal\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d8f20e9\" data-id=\"d8f20e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-304da02 elementor-widget elementor-widget-heading\" data-id=\"304da02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">54%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c77a2 elementor-widget elementor-widget-heading\" data-id=\"81c77a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CPL reduction\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfb1a1 elementor-widget elementor-widget-heading\" data-id=\"3cfb1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">vs. best previous campaign\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e703dca\" data-id=\"e703dca\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e1d3eb elementor-widget elementor-widget-heading\" data-id=\"8e1d3eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a31,595\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3d4bb elementor-widget elementor-widget-heading\" data-id=\"be3d4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Course value\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afafb70 elementor-widget elementor-widget-heading\" data-id=\"afafb70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">May price. Increases in September.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6173dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6173dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c629758\" data-id=\"c629758\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b75dc8e elementor-view-stacked elementor-shape-rounded elementor-position-inline-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b75dc8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-line-chart1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tA single enrolment returns the entire campaign cost many times over.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAt \u00a31,595 per course and \u00a312.10 CPL, the economics are clear. One conversion covers over 130 leads worth of campaign spend. The focus was never volume; it was finding the right 27 people.\n\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2c876a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2c876a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b066afe\" data-id=\"b066afe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83d2a35 elementor-widget elementor-widget-heading\" data-id=\"83d2a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d90e4 elementor-widget elementor-widget-heading\" data-id=\"b2d90e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One campaign. Two courses. A clear reason to act now.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a846251 elementor-widget elementor-widget-text-editor\" data-id=\"a846251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The strategic decision to combine both qualifications into a single campaign was deliberate; and it paid off. Here is how we approached it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e34cc elementor-widget elementor-widget-html\" data-id=\"92e34cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:wght@400;500;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-steps-wrap {\n  --white:      #ffffff;\n  --bg-soft:    #f5f8ff;\n  --blue:       #0047aa;\n  --blue-light: #eef3ff;\n  --border:     #e2e8f0;\n  --border-b:   #c5d4f0;\n  --text:       #0a0d1a;\n  --text-mid:   #3d4a60;\n  --text-muted: #7a8699;\n  --r-md:       12px;\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-steps {\n  border: 1px solid var(--border);\n  border-radius: var(--r-md);\n  overflow: hidden;\n}\n\n.bu-step {\n  display: flex;\n  align-items: flex-start;\n  gap: 18px;\n  padding: 20px 22px;\n  border-bottom: 1px solid var(--border);\n  background: var(--white);\n  transition: background 0.15s;\n}\n\n.bu-step:last-child {\n  border-bottom: none;\n}\n\n.bu-step:hover {\n  background: var(--bg-soft);\n}\n\n.bu-step-num {\n  flex-shrink: 0;\n  font-family: 'Inter', sans-serif;\n  font-size: 11px;\n  font-weight: 700;\n  color: var(--blue);\n  background: var(--blue-light);\n  border: 1px solid var(--border-b);\n  width: 26px;\n  height: 26px;\n  border-radius: 50%;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin-top: 2px;\n}\n\n.bu-step-body h4 {\n  font-family: 'Inter', sans-serif;\n  font-size: 14px;\n  font-weight: 600;\n  color: var(--text);\n  margin: 0 0 4px 0;\n}\n\n.bu-step-body p {\n  font-size: 13px;\n  color: var(--text-mid);\n  margin: 0;\n  line-height: 1.6;\n}\n\n\/* Mobile *\/\n@media (max-width: 480px) {\n  .bu-step {\n    padding: 16px 16px;\n    gap: 14px;\n  }\n  .bu-step-body h4 {\n    font-size: 13px;\n  }\n  .bu-step-body p {\n    font-size: 12.5px;\n  }\n}\n<\/style>\n\n<div class=\"bu-steps-wrap\">\n  <div class=\"bu-steps\">\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">1<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Combined campaign structure\n<\/h4>\n        <p>Rather than splitting budget across two campaigns, we ran both courses together; allowing the algorithm to find the most responsive audience and creating natural cross-sell opportunity within a single ad experience.\n\n<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">2<\/div>\n      <div class=\"bu-step-body\">\n        <h4>End value creative messaging\n<\/h4>\n        <p>Every ad led with what someone would have at the end of the course; not what they would study. Qualified by summer. Able to get insured and start earning. A government-recognised certification from a trainer with 10 years of teaching experience.\n\n<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">3<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Urgency and scarcity\n<\/h4>\n        <p>Only 5 spaces. \u00a3200 off until May 23rd. Price increases in September. These were not marketing embellishments; they were real constraints, and the creative made that clear without being pushy.\n\n<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">4<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Practical vs. online positioning\n<\/h4>\n        <p>A core differentiator for both courses is hands-on learning at the gym. We led with this against a backdrop of online-only qualifications that have flooded the market; giving prospects a clear reason to choose Hello Fit over cheaper alternatives.\n\n<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4c1284 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4c1284\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03fbc13\" data-id=\"03fbc13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9c0cad elementor-widget elementor-widget-heading\" data-id=\"e9c0cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results in full\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab709a elementor-widget elementor-widget-heading\" data-id=\"dab709a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every metric, in context.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0790c21 elementor-widget elementor-widget-html\" data-id=\"0790c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:wght@400;500;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-table-wrap {\n  --white:      #ffffff;\n  --bg-soft:    #f5f8ff;\n  --blue:       #0047aa;\n  --blue-light: #eef3ff;\n  --border:     #e2e8f0;\n  --border-b:   #c5d4f0;\n  --text:       #0a0d1a;\n  --text-mid:   #3d4a60;\n  --text-muted: #7a8699;\n  --r-md:       12px;\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-table-scroll {\n  width: 100%;\n  overflow-x: auto;\n  -webkit-overflow-scrolling: touch;\n  border: 1px solid var(--border);\n  border-radius: var(--r-md);\n}\n\n\/* Subtle scroll hint on mobile *\/\n@media (max-width: 600px) {\n  .bu-table-scroll {\n    background:\n      linear-gradient(to right, #fff 20%, transparent),\n      linear-gradient(to left, #eef3ff 0%, transparent 80%) right,\n      radial-gradient(ellipse at left, rgba(0,0,0,0.08) 0%, transparent 70%) left,\n      radial-gradient(ellipse at right, rgba(0,71,170,0.10) 0%, transparent 70%) right;\n    background-size: 40px 100%, 40px 100%, 14px 100%, 14px 100%;\n    background-repeat: no-repeat;\n    background-attachment: local, local, scroll, scroll;\n  }\n}\n\n.bu-rtable {\n  width: 100%;\n  min-width: 520px;\n  border-collapse: collapse;\n}\n\n.bu-rtable th {\n  background: var(--bg-soft);\n  font-family: 'Inter', sans-serif;\n  font-size: 11px;\n  font-weight: 700;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--text-muted);\n  padding: 12px 18px;\n  text-align: left;\n  border-bottom: 1px solid var(--border);\n  white-space: nowrap;\n}\n\n.bu-rtable td {\n  padding: 13px 18px;\n  font-size: 14px;\n  color: var(--text-mid);\n  border-bottom: 1px solid var(--border);\n  background: var(--white);\n  vertical-align: middle;\n  line-height: 1.5;\n}\n\n.bu-rtable tr:last-child td {\n  border-bottom: none;\n}\n\n.bu-rtable tr:hover td {\n  background: var(--bg-soft);\n}\n\n\/* Metric col *\/\n.bu-rtable td.bu-mn {\n  font-family: 'Inter', sans-serif;\n  font-weight: 500;\n  color: var(--text);\n  white-space: nowrap;\n}\n\n\/* Result col *\/\n.bu-rtable td.bu-mv {\n  font-family: 'Inter', sans-serif;\n  font-weight: 800;\n  color: var(--blue);\n  font-size: 15px;\n  white-space: nowrap;\n}\n\n\/* What it means col *\/\n.bu-rtable td.bu-desc {\n  min-width: 200px;\n}\n<\/style>\n\n<div class=\"bu-table-wrap\">\n  <div class=\"bu-table-scroll\">\n    <table class=\"bu-rtable\">\n      <thead>\n        <tr>\n          <th>Metric<\/th>\n          <th>Result<\/th>\n          <th>What it means<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td class=\"bu-mn\">Leads generated<\/td>\n          <td class=\"bu-mv\">27<\/td>\n          <td class=\"bu-desc\">Qualified enquiries over 30 days<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Cost per lead<\/td>\n          <td class=\"bu-mv\">\u00a312.10<\/td>\n          <td class=\"bu-desc\">vs. \u00a326 and \u00a323 on previous campaigns. 54% reduction.<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Hook rate<\/td>\n          <td class=\"bu-mv\">24%<\/td>\n          <td class=\"bu-desc\">End value messaging stopped the right people scrolling.<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Link CTR<\/td>\n          <td class=\"bu-mv\">1.8%<\/td>\n          <td class=\"bu-desc\">High intent. People who clicked were genuinely interested.<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Campaign duration<\/td>\n          <td class=\"bu-mv\">30 days<\/td>\n          <td class=\"bu-desc\">Fast results within a tight promotional window.<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Early Bird Price<\/td>\n          <td class=\"bu-mv\">\u00a31,595<\/td>\n          <td class=\"bu-desc\">May price. A single enrolment covers 130 plus leads in spend.<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcd0368 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcd0368\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09e3474\" data-id=\"09e3474\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1e5908 elementor-widget elementor-widget-heading\" data-id=\"a1e5908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Running a fitness qualification or training course? Let us talk.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2522d75 elementor-widget elementor-widget-text-editor\" data-id=\"2522d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you offer a course or qualification and want leads at a fraction of what you are currently spending, we know exactly how to approach it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eea0c6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8eea0c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadpulseads.com\/fr\/book-a-free-consultation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">         R\u00e9servez une consultation gratuite <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9010623 elementor-widget elementor-widget-heading\" data-id=\"9010623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No commitment. No long-term contracts. Results within 72 hours of launch.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div class=\"customse\" style=\"opacity: 0; height: 0; overflow: hidden;\">\n                     <p>Website developed by <a href=\"https:\/\/www.giasulhassan.com\/get-started\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get Started today - get express delivery in 24 hours - Custom Website Design<\/a><\/p>\n                 <\/div>","protected":false},"excerpt":{"rendered":"<p>PT and Sports Massage Courses. Lytham. Hello Fit. Filling spaces for two courses within 30 days. How we promoted two [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1199","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hello Fit Case Study - Lead Pulse Ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpulseads.com\/fr\/hello-fit-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hello Fit Case Study - Lead Pulse Ads\" \/>\n<meta property=\"og:description\" content=\"PT and Sports Massage Courses. 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