{"id":1140,"date":"2026-06-24T15:43:06","date_gmt":"2026-06-24T15:43:06","guid":{"rendered":"https:\/\/leadpulseads.com\/?page_id=1140"},"modified":"2026-06-30T13:18:32","modified_gmt":"2026-06-30T13:18:32","slug":"brightenup-case-study","status":"publish","type":"page","link":"https:\/\/leadpulseads.com\/fr\/brightenup-case-study\/","title":{"rendered":"BrightenUp case study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1140\" class=\"elementor elementor-1140\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d908fc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d908fc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-754c813\" data-id=\"754c813\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-47b2b94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47b2b94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-09ca33e\" data-id=\"09ca33e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c89212 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"4c89212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTeeth Whitening. Central London.\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3261f4a elementor-widget elementor-widget-elementskit-heading\" data-id=\"3261f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Direct bookings. <span><span>No middleman.<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7821c elementor-widget elementor-widget-text-editor\" data-id=\"fd7821c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How we built a website and paid social campaign that took BrightenUp off third-party discount platforms and put them in direct control of their bookings and revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65c31c elementor-widget elementor-widget-html\" data-id=\"d65c31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:ital,wght@0,400;0,500;0,700;1,400&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-meta-wrap *,\n.bu-meta-wrap *::before,\n.bu-meta-wrap *::after {\n  box-sizing: border-box;\n  margin: 0;\n  padding: 0;\n}\n\n.bu-meta-wrap {\n  --white:      #ffffff;\n  --border:     #e2e8f0;\n  --text:       #0a0d1a;\n  --text-muted: #7a8699;\n}\n\n.bu-meta-wrap {\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-hero-meta {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 28px;\n  padding-top: 28px;\n  \n}\n\n.bu-hm-item {\n  display: flex;\n  flex-direction: column;\n  gap: 3px;\n}\n\n.bu-hm-label {\n  font-size: 10px;\n  font-weight: 700;\n  letter-spacing: 0.09em;\n  text-transform: uppercase;\n  color: var(--text-muted);\n  font-family: 'DM Sans', sans-serif;\n}\n\n.bu-hm-val {\n  font-family: 'Inter', sans-serif;\n  font-size: 13px;\n  font-weight: 600;\n  color: var(--text);\n}\n\n\/* Tablet *\/\n@media (max-width: 768px) {\n  .bu-hero-meta {\n    gap: 20px;\n  }\n  .bu-hm-label {\n    font-size: 9px;\n  }\n  .bu-hm-val {\n    font-size: 12px;\n  }\n}\n\n\/* Mobile *\/\n@media (max-width: 480px) {\n  .bu-hero-meta {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 16px 20px;\n    padding-top: 20px;\n  }\n  .bu-hm-label {\n    font-size: 9px;\n  }\n  .bu-hm-val {\n    font-size: 12px;\n  }\n}\n<\/style>\n\n<div class=\"bu-meta-wrap\">\n  <div class=\"bu-hero-meta\">\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Client<\/span>\n      <span class=\"bu-hm-val\">BrightenUp Teeth Whitening<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Location<\/span>\n      <span class=\"bu-hm-val\">Trafalgar Square, London<\/span>\n    <\/div>\n    \n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Channel<\/span>\n      <span class=\"bu-hm-val\">Meta paid social<\/span>\n    <\/div>\n    <div class=\"bu-hm-item\">\n      <span class=\"bu-hm-label\">Service price<\/span>\n      <span class=\"bu-hm-val\">\u00a3199 <span style=\"text-decoration:line-through;color:#7a8699;font-weight:400;\">(was \u00a3499)<\/span><\/span>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e385c15\" data-id=\"e385c15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac37377 elementor-widget elementor-widget-html\" data-id=\"ac37377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.bu-img-wrap {\n  border-radius: 12px;\n  overflow: hidden;\n  border: 1px solid #e2e8f0;\n  position: relative;\n}\n.bu-img-wrap img {\n  width: 100%;\n  display: block;\n  max-height: 360px;\n  object-fit: cover;\n}\n.bu-ba-labels {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  position: absolute;\n  bottom: 0;\n  left: 0;\n  right: 0;\n}\n.bu-ba-label {\n  padding: 8px 16px;\n  font-family: 'Inter', sans-serif;\n  font-size: 11px;\n  font-weight: 700;\n  letter-spacing: 0.06em;\n  text-transform: uppercase;\n  color: #ffffff;\n}\n.bu-ba-before {\n  background: rgba(0, 0, 0, 0.45);\n}\n.bu-ba-after {\n  background: rgba(0, 71, 170, 0.65);\n  text-align: right;\n}\n\n@media (max-width: 768px) {\n  .bu-img-wrap img {\n    max-height: 280px;\n  }\n}\n@media (max-width: 480px) {\n  .bu-img-wrap img {\n    max-height: 220px;\n  }\n  .bu-ba-label {\n    font-size: 10px;\n    padding: 6px 10px;\n  }\n}\n<\/style>\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@700&display=swap\" rel=\"stylesheet\">\n\n<div class=\"bu-img-wrap\">\n  <img decoding=\"async\"\n    src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/download.jpeg\"\n    alt=\"BrightenUp Teeth Whitening \u2014 Before and After\"\n    loading=\"lazy\"\n  >\n  <div class=\"bu-ba-labels\">\n    <div class=\"bu-ba-label bu-ba-before\">Before<\/div>\n    <div class=\"bu-ba-label bu-ba-after\">After<\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7d386b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7d386b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cabc807\" data-id=\"cabc807\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80fc5cf elementor-widget elementor-widget-heading\" data-id=\"80fc5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The client\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5228c77 elementor-widget elementor-widget-heading\" data-id=\"5228c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is BrightenUp?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225d707 elementor-widget elementor-widget-text-editor\" data-id=\"225d707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BrightenUp is a professional teeth whitening clinic just off Trafalgar Square in central London. Treatments are carried out by GDC-registered dentists using laser technology in a calm, professional setting. With over 500 five-star Google reviews and a 4.9 rating, the product and the experience are not in question.<\/p><p>The problem was not the service. It was the business model. BrightenUp had been relying on third-party discount platforms to drive bookings; platforms that discounted the service heavily and took a significant cut of every booking in the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-733953d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"733953d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-dae2c2b\" data-id=\"dae2c2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c85046 elementor-widget elementor-widget-image\" data-id=\"3c85046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"52\" src=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/download.png\" class=\"attachment-full size-full wp-image-1171\" alt=\"\" srcset=\"https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/download.png 200w, https:\/\/leadpulseads.com\/wp-content\/uploads\/2026\/06\/download-18x5.png 18w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-de2837f\" data-id=\"de2837f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c793c35 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"c793c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-trophy1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGDC Registered\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tQualified dental professionals\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e8d3f50\" data-id=\"e8d3f50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-520611d elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"520611d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-star\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.1 171.5L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6zM388.6 312.3l23.7 138.4L288 385.4l-124.3 65.3 23.7-138.4-100.6-98 139-20.2 62.2-126 62.2 126 139 20.2-100.6 98z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t4.9 on Google\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t501 verified reviews\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1c523b3\" data-id=\"1c523b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4d90f6 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f4d90f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe-europe\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm200 248c0 22.5-3.9 44.2-10.8 64.4h-20.3c-4.3 0-8.4-1.7-11.4-4.8l-32-32.6c-4.5-4.6-4.5-12.1.1-16.7l12.5-12.5v-8.7c0-3-1.2-5.9-3.3-8l-9.4-9.4c-2.1-2.1-5-3.3-8-3.3h-16c-6.2 0-11.3-5.1-11.3-11.3 0-3 1.2-5.9 3.3-8l9.4-9.4c2.1-2.1 5-3.3 8-3.3h32c6.2 0 11.3-5.1 11.3-11.3v-9.4c0-6.2-5.1-11.3-11.3-11.3h-36.7c-8.8 0-16 7.2-16 16v4.5c0 6.9-4.4 13-10.9 15.2l-31.6 10.5c-3.3 1.1-5.5 4.1-5.5 7.6v2.2c0 4.4-3.6 8-8 8h-16c-4.4 0-8-3.6-8-8s-3.6-8-8-8H247c-3 0-5.8 1.7-7.2 4.4l-9.4 18.7c-2.7 5.4-8.2 8.8-14.3 8.8H194c-8.8 0-16-7.2-16-16V199c0-4.2 1.7-8.3 4.7-11.3l20.1-20.1c4.6-4.6 7.2-10.9 7.2-17.5 0-3.4 2.2-6.5 5.5-7.6l40-13.3c1.7-.6 3.2-1.5 4.4-2.7l26.8-26.8c2.1-2.1 3.3-5 3.3-8 0-6.2-5.1-11.3-11.3-11.3H258l-16 16v8c0 4.4-3.6 8-8 8h-16c-4.4 0-8-3.6-8-8v-20c0-2.5 1.2-4.9 3.2-6.4l28.9-21.7c1.9-.1 3.8-.3 5.7-.3C358.3 56 448 145.7 448 256zM130.1 149.1c0-3 1.2-5.9 3.3-8l25.4-25.4c2.1-2.1 5-3.3 8-3.3 6.2 0 11.3 5.1 11.3 11.3v16c0 3-1.2 5.9-3.3 8l-9.4 9.4c-2.1 2.1-5 3.3-8 3.3h-16c-6.2 0-11.3-5.1-11.3-11.3zm128 306.4v-7.1c0-8.8-7.2-16-16-16h-20.2c-10.8 0-26.7-5.3-35.4-11.8l-22.2-16.7c-11.5-8.6-18.2-22.1-18.2-36.4v-23.9c0-16 8.4-30.8 22.1-39l42.9-25.7c7.1-4.2 15.2-6.5 23.4-6.5h31.2c10.9 0 21.4 3.9 29.6 10.9l43.2 37.1h18.3c8.5 0 16.6 3.4 22.6 9.4l17.3 17.3c3.4 3.4 8.1 5.3 12.9 5.3H423c-32.4 58.9-93.8 99.5-164.9 103.1z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCentral London\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tJust off Trafalgar Square\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e81314 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e81314\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e69244\" data-id=\"2e69244\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c6ff43 elementor-widget elementor-widget-heading\" data-id=\"7c6ff43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The problem\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043a80a elementor-widget elementor-widget-heading\" data-id=\"043a80a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Giving away margin on every booking.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e986f73 elementor-widget elementor-widget-text-editor\" data-id=\"e986f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Third-party discount platforms were bringing in bookings but at a significant cost. The service was being presented to customers at a heavily discounted price, and the platform then took a further percentage of that already reduced fee. BrightenUp was doing the work and keeping a fraction of the revenue.<\/p><p>Beyond the financial impact, it was also attracting price-sensitive customers who had no loyalty to the brand and no incentive to return or recommend. The platform owned the customer relationship, not BrightenUp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19526ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19526ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1377bf2\" data-id=\"1377bf2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eceeb5 elementor-widget elementor-widget-heading\" data-id=\"1eceeb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before. Third-party platforms.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dad37b elementor-widget elementor-widget-heading\" data-id=\"7dad37b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a3149\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6bd49 elementor-widget elementor-widget-text-editor\" data-id=\"2f6bd49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Price discounted by the platform to drive volume. Then 25% commission taken on top. BrightenUp kept just \u00a3111.75 of a \u00a3199 service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30073d6\" data-id=\"30073d6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86f7a64 elementor-widget elementor-widget-heading\" data-id=\"86f7a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After. Direct bookings.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d06c1 elementor-widget elementor-widget-heading\" data-id=\"49d06c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a3199\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7ffcf elementor-widget elementor-widget-text-editor\" data-id=\"5a7ffcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Same price to the customer. 100% of the booking fee kept. Full control over pricing, availability, and the customer relationship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b7d5cf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7d5cf8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1ea0f94\" data-id=\"1ea0f94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b569742 elementor-view-stacked elementor-shape-rounded elementor-position-inline-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b569742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-line-chart1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tThe cost of the ad campaign is far less than the margin lost through platform bookings.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAt 235 leads and \u00a34.22 CPL, the total campaign cost is under \u00a31,000. Every booking now comes direct at \u00a3199; no 25% commission, no discounting they did not choose, and no third party owning the customer relationship.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-558f029 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"558f029\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78439d4\" data-id=\"78439d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6faed72 elementor-widget elementor-widget-heading\" data-id=\"6faed72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we built\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353e198 elementor-widget elementor-widget-heading\" data-id=\"353e198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First the website. Then the campaign.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d22d8 elementor-widget elementor-widget-text-editor\" data-id=\"85d22d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before running a single ad, we built BrightenUp a website designed to do two things; convert paid traffic into bookings, and build credibility for anyone who searched the brand after seeing an ad. A professional digital presence was not optional for a clinical service asking people to trust them with their smile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f54bcc elementor-widget elementor-widget-html\" data-id=\"0f54bcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:wght@400;500;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-steps-wrap {\n  --white:      #ffffff;\n  --bg-soft:    #f5f8ff;\n  --blue:       #0047aa;\n  --blue-light: #eef3ff;\n  --border:     #e2e8f0;\n  --border-b:   #c5d4f0;\n  --text:       #0a0d1a;\n  --text-mid:   #3d4a60;\n  --text-muted: #7a8699;\n  --r-md:       12px;\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-steps {\n  border: 1px solid var(--border);\n  border-radius: var(--r-md);\n  overflow: hidden;\n}\n\n.bu-step {\n  display: flex;\n  align-items: flex-start;\n  gap: 18px;\n  padding: 20px 22px;\n  border-bottom: 1px solid var(--border);\n  background: var(--white);\n  transition: background 0.15s;\n}\n\n.bu-step:last-child {\n  border-bottom: none;\n}\n\n.bu-step:hover {\n  background: var(--bg-soft);\n}\n\n.bu-step-num {\n  flex-shrink: 0;\n  font-family: 'Inter', sans-serif;\n  font-size: 11px;\n  font-weight: 700;\n  color: var(--blue);\n  background: var(--blue-light);\n  border: 1px solid var(--border-b);\n  width: 26px;\n  height: 26px;\n  border-radius: 50%;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin-top: 2px;\n}\n\n.bu-step-body h4 {\n  font-family: 'Inter', sans-serif;\n  font-size: 14px;\n  font-weight: 600;\n  color: var(--text);\n  margin: 0 0 4px 0;\n}\n\n.bu-step-body p {\n  font-size: 13px;\n  color: var(--text-mid);\n  margin: 0;\n  line-height: 1.6;\n}\n\n\/* Mobile *\/\n@media (max-width: 480px) {\n  .bu-step {\n    padding: 16px 16px;\n    gap: 14px;\n  }\n  .bu-step-body h4 {\n    font-size: 13px;\n  }\n  .bu-step-body p {\n    font-size: 12.5px;\n  }\n}\n<\/style>\n\n<div class=\"bu-steps-wrap\">\n  <div class=\"bu-steps\">\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">1<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Website design and build<\/h4>\n        <p>A clean, credibility-led website optimised for conversion; featuring the GDC registration, Google reviews, treatment detail, and a simple booking flow. Built to support both paid traffic and organic search.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">2<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Pain-point led creative strategy<\/h4>\n        <p>Ads built around the fears and frustrations people have about yellowing teeth; self-consciousness, putting it off, and worrying about the process. Each creative addressed a specific objection; pain-free, clinically safe, fast results.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">3<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Trust-first messaging<\/h4>\n        <p>GDC registration and 500-plus five-star reviews were front and centre in the creative. For a clinical aesthetic service, credibility is the conversion driver. We made it impossible to ignore.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"bu-step\">\n      <div class=\"bu-step-num\">4<\/div>\n      <div class=\"bu-step-body\">\n        <h4>Direct booking funnel<\/h4>\n        <p>Traffic went straight to a booking page with no platform friction, no competitor comparison, and no discounting. BrightenUp controlled the price, the experience, and the customer from first click to appointment.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efd0713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efd0713\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e52de\" data-id=\"44e52de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e84f87 elementor-widget elementor-widget-heading\" data-id=\"0e84f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca32fb elementor-widget elementor-widget-heading\" data-id=\"aca32fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">235 leads. \u00a34.22 CPL. Full margin kept.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf01cc elementor-widget elementor-widget-text-editor\" data-id=\"fcf01cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over three months, the Meta paid social campaign delivered consistent, high-quality leads directly into BrightenUp&#8217;s own booking system; at a cost that makes the economics undeniable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c75d60e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c75d60e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0bf6555\" data-id=\"0bf6555\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e1797c elementor-widget elementor-widget-heading\" data-id=\"0e1797c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">235\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-004f3da elementor-widget elementor-widget-heading\" data-id=\"004f3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leads generated\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca1863 elementor-widget elementor-widget-heading\" data-id=\"fca1863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Direct bookings. No platform cut.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-11b7e8d\" data-id=\"11b7e8d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c59c643 elementor-widget elementor-widget-heading\" data-id=\"c59c643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a34.22\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b068a57 elementor-widget elementor-widget-heading\" data-id=\"b068a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost per lead\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded4121 elementor-widget elementor-widget-heading\" data-id=\"ded4121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">vs. \u00a3199 service value\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bd549dd\" data-id=\"bd549dd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb2a8aa elementor-widget elementor-widget-heading\" data-id=\"eb2a8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">19%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac2fd5 elementor-widget elementor-widget-heading\" data-id=\"dac2fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hook rate\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7203a90 elementor-widget elementor-widget-heading\" data-id=\"7203a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pain-point creative that stopped the scroll\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6832ede elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6832ede\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-df764d4\" data-id=\"df764d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-811be99 elementor-widget elementor-widget-heading\" data-id=\"811be99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4eac1d elementor-widget elementor-widget-heading\" data-id=\"b4eac1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Link CTR\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f64706 elementor-widget elementor-widget-heading\" data-id=\"8f64706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">High intent. Trust-first messaging.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5232310\" data-id=\"5232310\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62ddbdb elementor-widget elementor-widget-heading\" data-id=\"62ddbdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.9\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58dfc16 elementor-widget elementor-widget-heading\" data-id=\"58dfc16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google rating\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b837a08 elementor-widget elementor-widget-heading\" data-id=\"b837a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">501 verified reviews\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-00e63bb\" data-id=\"00e63bb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5553bfe elementor-widget elementor-widget-heading\" data-id=\"5553bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 months\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e293616 elementor-widget elementor-widget-heading\" data-id=\"e293616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign duration\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194db11 elementor-widget elementor-widget-heading\" data-id=\"194db11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ongoing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54a014b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a014b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d853b6\" data-id=\"7d853b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8fac37 elementor-widget elementor-widget-heading\" data-id=\"e8fac37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19108f4 elementor-widget elementor-widget-heading\" data-id=\"19108f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">235 leads. \u00a34.22 CPL. Full margin kept.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765b079 elementor-widget elementor-widget-text-editor\" data-id=\"765b079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over three months, the Meta paid social campaign delivered consistent, high-quality leads directly into BrightenUp&#8217;s own booking system; at a cost that makes the economics undeniable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8afbda elementor-widget elementor-widget-html\" data-id=\"b8afbda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&family=DM+Sans:wght@400;500;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n.bu-table-wrap {\n  --white:      #ffffff;\n  --bg-soft:    #f5f8ff;\n  --blue:       #0047aa;\n  --blue-light: #eef3ff;\n  --border:     #e2e8f0;\n  --border-b:   #c5d4f0;\n  --text:       #0a0d1a;\n  --text-mid:   #3d4a60;\n  --text-muted: #7a8699;\n  --r-md:       12px;\n  font-family: 'DM Sans', sans-serif;\n  -webkit-font-smoothing: antialiased;\n}\n\n.bu-table-scroll {\n  width: 100%;\n  overflow-x: auto;\n  -webkit-overflow-scrolling: touch;\n  border: 1px solid var(--border);\n  border-radius: var(--r-md);\n}\n\n\/* Subtle scroll hint on mobile *\/\n@media (max-width: 600px) {\n  .bu-table-scroll {\n    background:\n      linear-gradient(to right, #fff 20%, transparent),\n      linear-gradient(to left, #eef3ff 0%, transparent 80%) right,\n      radial-gradient(ellipse at left, rgba(0,0,0,0.08) 0%, transparent 70%) left,\n      radial-gradient(ellipse at right, rgba(0,71,170,0.10) 0%, transparent 70%) right;\n    background-size: 40px 100%, 40px 100%, 14px 100%, 14px 100%;\n    background-repeat: no-repeat;\n    background-attachment: local, local, scroll, scroll;\n  }\n}\n\n.bu-rtable {\n  width: 100%;\n  min-width: 520px;\n  border-collapse: collapse;\n}\n\n.bu-rtable th {\n  background: var(--bg-soft);\n  font-family: 'Inter', sans-serif;\n  font-size: 11px;\n  font-weight: 700;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--text-muted);\n  padding: 12px 18px;\n  text-align: left;\n  border-bottom: 1px solid var(--border);\n  white-space: nowrap;\n}\n\n.bu-rtable td {\n  padding: 13px 18px;\n  font-size: 14px;\n  color: var(--text-mid);\n  border-bottom: 1px solid var(--border);\n  background: var(--white);\n  vertical-align: middle;\n  line-height: 1.5;\n}\n\n.bu-rtable tr:last-child td {\n  border-bottom: none;\n}\n\n.bu-rtable tr:hover td {\n  background: var(--bg-soft);\n}\n\n\/* Metric col *\/\n.bu-rtable td.bu-mn {\n  font-family: 'Inter', sans-serif;\n  font-weight: 500;\n  color: var(--text);\n  white-space: nowrap;\n}\n\n\/* Result col *\/\n.bu-rtable td.bu-mv {\n  font-family: 'Inter', sans-serif;\n  font-weight: 800;\n  color: var(--blue);\n  font-size: 15px;\n  white-space: nowrap;\n}\n\n\/* What it means col *\/\n.bu-rtable td.bu-desc {\n  min-width: 200px;\n}\n<\/style>\n\n<div class=\"bu-table-wrap\">\n  <div class=\"bu-table-scroll\">\n    <table class=\"bu-rtable\">\n      <thead>\n        <tr>\n          <th>Metric<\/th>\n          <th>Result<\/th>\n          <th>What it means<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td class=\"bu-mn\">Leads generated<\/td>\n          <td class=\"bu-mv\">235<\/td>\n          <td class=\"bu-desc\">Direct bookings over 3 months<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Cost per lead<\/td>\n          <td class=\"bu-mv\">\u00a34.22<\/td>\n          <td class=\"bu-desc\">Against a \u00a3199 service. Exceptional ratio.<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Hook rate<\/td>\n          <td class=\"bu-mv\">19%<\/td>\n          <td class=\"bu-desc\">Pain-point creative stopped the right people scrolling.<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Link CTR<\/td>\n          <td class=\"bu-mv\">3%<\/td>\n          <td class=\"bu-desc\">Well above average. Trust-led messaging drove intent.<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Google rating<\/td>\n          <td class=\"bu-mv\">4.9<\/td>\n          <td class=\"bu-desc\">501 reviews supporting every ad impression.<\/td>\n        <\/tr>\n        <tr>\n          <td class=\"bu-mn\">Platform commission<\/td>\n          <td class=\"bu-mv\">\u00a30<\/td>\n          <td class=\"bu-desc\">Every booking fee kept in full.<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc3b8dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc3b8dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eeac3b1\" data-id=\"eeac3b1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2cc447 elementor-widget elementor-widget-heading\" data-id=\"f2cc447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Running an aesthetic or wellness clinic? Let us talk.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51107e8 elementor-widget elementor-widget-text-editor\" data-id=\"51107e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are relying on third-party platforms to fill your diary and losing margin every booking, there is a better way. We can help you build a direct channel that you own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9809ed elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a9809ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leadpulseads.com\/fr\/book-a-free-consultation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">         R\u00e9servez une consultation gratuite <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e61698 elementor-widget elementor-widget-heading\" data-id=\"8e61698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No commitment. No long-term contracts. Results within 72 hours of launch.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div class=\"customse\" style=\"opacity: 0; height: 0; overflow: hidden;\">\n                     <p>Website developed by <a href=\"https:\/\/www.giasulhassan.com\/get-started\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get Started today - get express delivery in 24 hours - Custom Website Design<\/a><\/p>\n                 <\/div>","protected":false},"excerpt":{"rendered":"<p>Teeth Whitening. Central London. Direct bookings. No middleman. How we built a website and paid social campaign that took BrightenUp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1140","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BrightenUp case study - Lead Pulse Ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpulseads.com\/fr\/brightenup-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BrightenUp case study - Lead Pulse Ads\" \/>\n<meta property=\"og:description\" content=\"Teeth Whitening. 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